Athletech News — page 37

IV therapy provider Hydration Room is expanding into the Bay Area with six new locations, starting July 25 with the opening of its Campbell clinic.

As the fitness industry shifts toward a more comprehensive view of wellness, top operators are rethinking how to deliver a truly well-rounded member experience.

Bodybar Pilates expands with 58 open studios and 150 franchise agreements

Generous Brands, the parent company of Bolthouse Farms and Evolution Fresh, has signed a deal to acquire kombucha maker Health-Ade, expanding its presence in the functional beverage market.

Echelon Fitness has acquired Fortë, a B2B fitness streaming platform, as it expands into the commercial SaaS market and rebrands the division as Elevate by Echelon.

Americans’ waistlines may be shrinking in the age of weight-loss medications, but the opportunity for the fitness industry is only growing.

Conquer Padel awards first US franchise deal to Planet Fitness veterans

EoS Fitness, a fast-growing high-value, low-price (HVLP) gym chain recently acquired by TSG Consumer Partners, has landed a fresh investment from Performance Equity Management (PEM).

Sweat440 is reigniting its growth strategy with 62 new franchise units in development, marking a major comeback after the boutique fitness brand paused sales during the pandemic and reopened its franchise program last September.

With record-breaking heat sweeping across much of the U.S., staying committed to a fitness routine is getting harder and sweatier, but Planet Fitness is hoping to lure heat-weary Americans back indoors by cranking up the AC and dialing down the cost.

Fitness On Demand, the omnichannel fitness platform powering gyms, studios and more, announced a deal with white-label retention and engagement brand Endurance Zone.

Core Health & Fitness acquires Aktiv Solutions' assets after foreclosure.

Chuze Fitness opens its fourth location in Albuquerque, New Mexico

Omnichannel fitness and wellness franchise Barre3 has appointed Emerald Lopez as president, a move that signals the boutique fitness leader’s push to scale its hybrid model.

Life Fitness meets demand with high-end products and aesthetic appeal

Life Time launches CTR, a Reformer-based class, at seven clubs.

Bodybar Pilates is partnering with Delightree, a provider of AI operations software for franchisors, to expedite studio openings and enhance compliance as the boutique fitness brand expands nationwide.

The Picklr names Prime Energy its official energy drink partner.

Gyms invest in tech, wellness, and strength training for innovation

Self-care is getting more immersive, more social and more results-driven as Altered States Wellness taps into several wellness trends with two new studios opening in North Texas this fall.

UFC Gym selects BJJLink as SaaS partner for BJJ franchise network

There’s no shortage of fitness brands looking to expand their empires — and while some are more bullish than others, it’s hard to find an operator out there that doesn’t intend to grow in some way.

Fitness First UK, an operator of nearly 40 gyms offering group classes and personal training, has named Marc Diaper as its new CEO, following the departure of Justin Musgrove earlier this year.

The Picklr hires Abby Olson as COO for global expansion.