Athletech News — page 38

Fitness industry vets share M&A insights at ATN Innovation Summit 2025

Independent gyms and boutique studios just got a new secret weapon: GymGPO, a platform that slashes costs and encourages peer support for emerging players in the fitness industry.

Body Fit Training (BFT), the Xponential-backed, Australian-born fitness franchise known for its strength-based group workouts, is breaking into the Middle East and North Africa with plans to open more than 50 studios over the next decade.

D1 Training, the Nashville-based fitness and athletic enrichment franchise founded by former NFL player Will Bartholomew, is investing in its coaches as it accelerates national growth.

Red Light Method sells 61 franchise units in six months

Pause, the wellness franchise known for contrast therapy and high-design recovery spaces offering saunas, cold plunges, IV drips and more, is teaming up with wellness platform Alo Moves to bring immersive breathwork experiences to its locations across the U.S.

Urban Gym Group (UGG), the Dutch fitness and wellness operator behind edgy concepts like TrainMore and Gymbox, with a portfolio of more than 50 clubs and studios, is accelerating its expansion strategy with three new acquisitions in the Netherlands.

The fast-growing gym chain capped a strong second quarter by surpassing 1.5 million members, opening 10 new locations and launching fresh fitness and recovery offerings.

New York Sports Club ( NYSC ) is expanding its partnership with Hyrox, the global fitness race brand, amid rising interest in functional and competitive in-person events.

PureGym has raised more than £105,000 (~$134,400) for heart health charities after thousands of employees across four countries logged over 431,000 kilometers in a weeklong fundraising challenge that far outpaced expectations.

Onelife Fitness, backed by 26North, the investment firm led by billionaire Josh Harris, is ramping up its presence in North Carolina with plans to open at least 15 clubs across the Raleigh-Durham-Chapel Hill market over the next several years.

RevStrong is opening its playbook to fitness franchisees as demand for strength-driven group workouts continues to rise and as the brand sets its sights beyond its current three-studio footprint.

Forget cucumbers and candles. FaceGym, the U.K.-based brand turning skincare into a serious workout, is now headed to India.

Pure Group has launched Re:set by Pure, a smart recovery studio offering a data-driven recovery model with structured programming and personalized sessions.

Xponential Fitness shares surged Thursday after the boutique fitness franchisor disclosed that the U.S.

JetSet Pilates is expanding into the Greater Philadelphia area through a 12-unit development deal, bringing its Miami-based Reformer Pilates experience to areas including Ardmore, Northern Liberties, Rittenhouse Square,

HFA elects Luke Carlson as board chair with three new officers

Drew Brees partners with Stretch Zone, a franchise with 400 locations

Fitness Ventures LLC, the second-largest Crunch Fitness franchisee in the U.S., has opened its 60th gym, a 60,000-square-foot location in Des Moines, Iowa.

Woodhouse Spa, a national luxury day spa franchise, is accelerating its growth strategy with the launch of three new locations in Louisville, Kentucky, Sarasota, Florida and Eden Prairie, Minnesota.

As the UAE bakes in record-breaking temperatures, GymNation is turning down the temperature…literally.

YogaSix franchisees form advocacy group with over half of studios.

PickleRage is picking up speed. The indoor pickleball franchise has signed five new franchise development deals, bringing new clubs to Newark, Ohio, Genesee County, Michigan, Marion County, Indiana, Greater Charlotte, North Carolina, and Las Vegas, Nevada.

Bodybar Pilates has signed its 150th franchise agreement, cementing its position in the booming Pilates sector.