Athletech News is a publication in Burnaze's franchise knowledge graph, mentioned since 2020. 2,218 stories link here, each summarized from the original publisher. - Self‑guided recovery experiences can expand wellness access and generate new revenue streams for hotels, resorts, and spas, as highlighted by Human Touch’s automated massage solutions [[ea95ec]] - Athletech News runs the Operators Room, delivering playbooks, case studies and reporting for fitness and wellness businesses, and is positioned as a leading business‑media platform covering the global fitness and wellness industry [[8b13b5]] - The outlet publishes daily executive‑move coverage across boutique‑fitness brands, tracking leadership changes and strategic hires [[739e64]] - Athletech News hosts the “Disrupt” podcast, featuring industry leaders such as Adam Shane of Yoga Joint discussing trends and innovations [[028672]] - It reports on boutique‑fitness M & M activity, noting that recent transactions have closed at valuations ranging from $5 million to $50 million [[bad0e9]]
Also known as ATN
World Gym International, the franchise arm of Taiwan-based World Gym Corporation, has signed a master franchise agreement with Flag Holding LTDA to open 50 gyms across Brazil over the next five years.
Life Time has opened the first phase of its multimillion-dollar renovation at the former Arden Hills Athletic & Social Club in Sacramento, reintroducing the property as Life Time Arden.
JetSet Pilates has opened its first Massachusetts location as it kicks off a broader push into the Greater Boston area.
Anthony Geisler has big plans for Sequel Brands, his newly launched boutique fitness franchising company.
Barry’s is overhauling its leadership as the boutique fitness brand gears up to more than double its global footprint in the next four years following a recent strategic investment from Princeton Equity Group.
Eagle Merchant Partners invests in Club Pilates franchisee Aligned Fitness.
Yoga Joint, an infrared heated yoga and fitness brand based in South Florida, is plotting nationwide franchise expansion after receiving investment from Jon Canarick.
Industry experts discuss AI's role in fitness, citing 40-50% of gym leads from AI-driven searches
Fitness industry leaders discuss consolidation and M&A strategies at ATN Innovation Summit 2025
Planet Fitness franchisee National Fitness Partners has raised more than $24,000 for the Make-A-Wish Foundation, marking its second year supporting the nonprofit through a spring fundraising campaign.
Class may be out, but F45 wants students back in session with a nationwide summer offer as hot as its workouts.
Matrix Fitness has named Clint Judd as its new strategic account manager for hospitality, an appointment that will support the commercial fitness brand’s presence in the luxury hospitality space across the U.S.
YogaSix scales up as largest franchised yoga brand in the US
Catalyst Fitness, a Western New York fitness operator, is joining the growing number of fitness centers adopting the “gym as a clinic” model with the launch of a physician-led wellness program in partnership with telehealth firm ApexMD.
Gen Z engages with AI in fitness, but Boomers are skeptical
Solidcore founder Anne Mahlum joined Matthew Day, managing partner at private equity firm Jordanelle Capital, for a candid conversation on how to attract the right investors, prepare for scale and structure a deal that works for both sides.
CR Fitness opens new Crunch Gym location in Palm Harbor, Florida
Hotworx is using International Day of Yoga to spotlight its signature infrared yoga offering and tech-forward twist on the traditional practice that blends static poses with muscle-activating heat.
ATN Innovation Summit 2025 brings together 1,000 fitness and wellness leaders.
Sequel Brands founder Anthony Geisler launches fitness franchisor at ATN Innovation Summit.
Vaura Pilates , the Australian-born brand redefining reformer Pilates with sensory-driven, athletic training, is officially opening up franchise opportunities in California as part of its rapid U.S.
GymNation , the fast-rising Middle East gym chain, is entering its next phase of rapid growth with a series of senior leadership hires and the opening of a new regional…
Barre3 client Stephanie Nielson opens her own studio after recovery.
Spren, a fitness tech company specializing in smartphone-based, DEXA-accurate body scans and AI-powered coaching, has partnered with Snap Fitness to bring its platform to more than 1,100 gyms worldwide.