Athletech News — page 40

Speedflex launches at David Lloyd Clubs with two Blade machines.

Gen Z drives growth for HVLP gyms with 38% membership rate

Pickleball Kingdom is expanding into Georgia with a 25,000-square-foot indoor facility set to open in Austell by winter 2025.

Fit4Mom, a fitness program for moms, is lowering the barrier to business ownership with a streamlined franchise model designed for solo fitness instructors and those seeking flexibility.

GymGuyz, the Long Island-founded mobile personal training franchise known for its bright red vans that bring flexible workouts to clients at home, work and beyond, is expanding into Southwest Atlanta.

EGYM Wellpass brings all-access fitness to US with 3,500 gyms

Matrix Fitness, a leader in the commercial fitness space , is expanding beyond treadmills and weight machines with the launch of a new recovery-focused product: the Stretch Platform.

For Vinny Sansone, the old phrase “If you love what you do, you’ll never work a day in your life” is undoubtedly true.

When Gold’s Gym SoCal in Fullerton, California, faced bottlenecks in its high-demand free-weight area, owners Angel and Willie Banos found a game-changing solution from Escape Fitness, a fitness solutions provider for club operators.

Crunch Fitness, the renowned HVLP chain, knew it wanted to expand around the turn of the 21st century’s first decade.

Anytime Fitness Asia is launching a new brand campaign across Singapore, Malaysia, the Philippines, Indonesia, Hong Kong, Thailand, Vietnam and Taiwan as consumer data reveals a shift in fitness priorities from physical

Burn Boot Camp has raised $465,500 through its ninth annual “Be Their Muscle” campaign, supporting the Muscular Dystrophy Association’s research, care programs and summer camps.

If it feels like fitness and wellness are having a moment, it’s not just hype.

Arketa, an AI-powered platform for boutique fitness studios founded in 2020 by a yoga instructor-turned-entrepreneur, has raised $15 million in Series A funding to accelerate product development and solidify its position in the boutique fitness software market.

Gold’s Gym is partnering with Hyrox to open a dedicated Hyrox Performance Center inside its Little Elm location in the Dallas metro area.

When Roger Martin set out to build RockBox Fitness, he didn’t envision a single flagship studio with local buzz.

Genesis Health and Fitness is introducing a smaller format (750-square-meter) club model as part of a strategy to expand its footprint and lower the barrier to entry for franchisees.

Carlyle, a global investment firm, has extended a €280 million financing package to Fitness Park, France’s largest value-focused fitness club franchisor, as the company looks to scale through acquisitions in France and i

In today’s ultra-competitive fitness market, bigger isn’t always better.

The Turkish Bodybuilding and Fitness Federation (TVGFBF) and North Macedonia Active (NMA) have signed strategic agreements with the Health & Fitness Association (HFA), opening new avenues for growth, education and collab

Crunch Fitness is adding two new locations in California’s Apple Valley metro area, part of a $10 million investment by franchisee Fitness Ventures, LLC, which operates locations in 28 states.

Club Pilates is set to significantly expand its presence in Australia through a new deal with U.S.-based franchise group Riser Fitness, which will open 40 studios across all major capital cities over the next four years.

Fit Body Boot Camp offers HIRT workouts for long term health

UFC Gym, a studio extension of the Ultimate Fighting Championship, is launching out a new franchise concept focused exclusively on Jiu-Jitsu as the fitness brand looks to broaden its footprint and capitalize on the rising demand for combat sports training.