Athletech News — page 41

iFIT launches AI Coach in 19 countries for personalized fitness

The Bay Club Company, an operator of active and social lifestyle clubs on the West Coast, has acquired 425 Fitness, a trio of fitness centers in the greater Seattle area offering everything from hot yoga and saltwater po

Bhout, the Portuguese fitness tech startup known for its gamified, AI-powered punching bag, is entering the U.S.

David Barton's Gym U partners with House of Heroes for NYC gyms.

New York Attorney General Letitia James announced a settlement Friday with Equinox Group after the luxury fitness operator was found to have violated state consumer protection laws by making it challenging for members to cancel their subscriptions.

Billing may not be the most exciting aspect of running a fitness business, but make no mistake – it’s one of the most critical.

Dill Dinkers opens first San Antonio facility, a 15,500-square-foot space.

F45 Training has partnered with recovery tech brand Hyperice to bring its high-performance wellness tools to select studios worldwide, marking the latest move by the functional fitness franchise to expand its offerings beyond group workouts.

Perspire Sauna Studio signs three-unit deal for South Bay locations.

Pvolve signs five new studio leases, surpassing 50 locations in development

Life Time teams up with Kiehl's for luxury self-care experiences

To change the way the world works out is no small mission, and Studio Pilates International is no small brand.

Red Light Method, a wellness franchise combining red light contour therapy with fitness, has opened a new studio in Oro Valley, Arizona.

Fit20, a strength training brand centered on slow-motion resistance workouts, is launching its franchise model in the U.S., targeting health-focused entrepreneurs to serve a growing market of time-strapped adults seeking efficient, low-impact fitness.

Crunch Fitness franchisee Primetime Fitness is ramping up expansion across Ohio and Michigan, adding four new gyms through a combination of acquisitions and new unit development, bringing its total footprint to 23 locations nationwide.

D1 Training partners with Pure Athlete on youth sports content.

The Picklr, an indoor pickleball franchise backed by former NFL quarterback Drew Brees, is expanding to Japan through a master franchise agreement with Nippon Pickleball Holdings Co.

Yoga has long been a gateway to better balance and flexibility, but now, one yoga franchisor is stepping it up: YogaSix.

We live in a data-driven world, and with the acceleration of AI automation, the ability to harness data effectively has never been more critical.

JetSet Pilates is bringing its high-energy reformer workouts to the heart of Tennessee, with two confirmed Nashville-area studios set to open this year.

Kingswood and PIP acquire The Vitamin Shoppe for new growth.

Scaling a fitness franchise isn’t just about opening new doors; it’s about opening the right ones, in the right neighborhoods, with the right message.

Stretch Zone nears 400 U.S. locations with new Pennsylvania studio.

24 Hour Fitness offers free club access to service members.