Athletech News is a publication in Burnaze's franchise knowledge graph, mentioned since 2020. 2,218 stories link here, each summarized from the original publisher. - Self‑guided recovery experiences can expand wellness access and generate new revenue streams for hotels, resorts, and spas, as highlighted by Human Touch’s automated massage solutions [[ea95ec]] - Athletech News runs the Operators Room, delivering playbooks, case studies and reporting for fitness and wellness businesses, and is positioned as a leading business‑media platform covering the global fitness and wellness industry [[8b13b5]] - The outlet publishes daily executive‑move coverage across boutique‑fitness brands, tracking leadership changes and strategic hires [[739e64]] - Athletech News hosts the “Disrupt” podcast, featuring industry leaders such as Adam Shane of Yoga Joint discussing trends and innovations [[028672]] - It reports on boutique‑fitness M & M activity, noting that recent transactions have closed at valuations ranging from $5 million to $50 million [[bad0e9]]
Also known as ATN
The boutique fitness sector is at a crossroads – in-person fitness is more popular than ever as people seek community but increasing competition from low-price gyms and a vast array of options means many brands are struggling to gain market share.
Infrared light and wellness company Sunlighten has acquired key assets from made-in-America cold therapy brand Ice Barrel Inc., establishing a new subsidiary, Ice Barrel, LLC.
CR Fitness CEO Tony Scrimale leads the top franchise operator in the Crunch Fitness system with 275 licenses sold.
F45 Training's Luke Armstrong shares his franchising journey and advice
iFIT is making a move into connected Pilates with the acquisition of Reform RX, a high-end reformer brand known for its commercial and at-home equipment modeled after a Formula 1 race car.
In the world of fitness franchising, scale is everything. However, without structure, scale can crumble.
FITRADIO helps fitness brands master sonic consistency with curated mixes
Anytime Fitness Singapore has opened its 125th location after adding eight new clubs in the first quarter, expanding its footprint across residential neighborhoods, commercial hubs and central districts.
In this latest “Fireside Chat” video, Katelyn DiGiorgio, President at Pure Barre, and Athletech News Founder and CEO Edward Hertzman break down the growth of Barre, both as a modality in general and through the Pure Barre franchise.
Onus IV Therapy + Longevity is marking its 10th anniversary, highlighting the continued growth of Colorado’s preventive health and wellness market.
Anthony Geisler has launched Sequel Brands, a new boutique fitness franchising company that’s eyeing expansion across the U.S., led by an executive team featuring some of the biggest names in the industry.
Xponential Fitness CEO Mark King to retire due to health reasons.
BeaverFit, a leader in fitness equipment design, manufacturing and distribution, knows that home is where the heart — and savings are.
SixFour3, a fastpitch training and development franchise for young female athletes, has expanded with the opening of a new facility in Richmond, Virginia, in partnership with franchisees Darrell and Megan Kent and professional softball star Odicci Alexander.
Onelife Fitness is investing $10 million to open a new health club in Loudoun County, Virginia, slated to open next spring.
Perspire Sauna Studio has over 80 locations and 200 franchise licenses awarded nationwide.
PickleRage is planting its flag in Portage, Michigan, with a new indoor pickleball club set to open later this year.
24 Hour Fitness secures $305M credit facility from TCW Group affiliates
REX Roundtables, the worldwide fitness communication and education organization, is a leader for leaders — and is taking a step forward in doing so this summer.
Hydration Room, a California-based IV therapy and integrative wellness chain, has opened a new location in Culver City, California, offering personalized IV therapy, vitamin injections and NAD+ treatment plans.
24 Hour Fitness awards $1,000 to coaches at San Diego Wave match.
Community. Every fitness brand talks about it — but at Fitstop, it’s not a buzzword.
Chuze Fitness opens new location in Stockton, California, with cinema cardio room
Xponential Fitness hosts investor day at NYSE on May 29.