Athletech News — page 49

Athletech News is a publication in Burnaze's franchise knowledge graph, mentioned since 2020. 2,218 stories link here, each summarized from the original publisher. - Self‑guided recovery experiences can expand wellness access and generate new revenue streams for hotels, resorts, and spas, as highlighted by Human Touch’s automated massage solutions [[ea95ec]] - Athletech News runs the Operators Room, delivering playbooks, case studies and reporting for fitness and wellness businesses, and is positioned as a leading business‑media platform covering the global fitness and wellness industry [[8b13b5]] - The outlet publishes daily executive‑move coverage across boutique‑fitness brands, tracking leadership changes and strategic hires [[739e64]] - Athletech News hosts the “Disrupt” podcast, featuring industry leaders such as Adam Shane of Yoga Joint discussing trends and innovations [[028672]] - It reports on boutique‑fitness M & M activity, noting that recent transactions have closed at valuations ranging from $5 million to $50 million [[bad0e9]]

Also known as ATN

Genesis Health Clubs Acquires 8 Esporta Fitness Clubs

Genesis Health Clubs Acquires 8 Esporta Fitness Clubs

The privately owned, Kansas-based club operator is adding eight Esporta Fitness locations to its portfolio, expanding its footprint in Kentucky and marking its entry into Arkansas and Louisiana.

UFC Gym To Open 45+ Locations Worldwide

UFC Gym To Open 45+ Locations Worldwide

UFC Gym, an official extension of the Ultimate Fighting Championship, is opening more than 45 locations this year across the globe and will soon introduce its Brazilian Jiu-jitsu (BJJ) studios, a new franchise concept co

RockBox Fitness Partners With ClassPass

RockBox Fitness Partners With ClassPass

RockBox Fitness has partnered with fitness and wellness membership platform ClassPass, giving boxing enthusiasts the ability to book its high-intensity, full-body workout classes at nearly 50 locations.

Crunch Fitness Seals Agreement To Open 75 Gyms in India

Crunch Fitness Seals Agreement To Open 75 Gyms in India

Crunch Fitness is following through on its promise to conquer 2025, having signed a master franchise agreement for India—a move that will bring at least 75 Crunch Fitness gyms to the country in the coming years.

Xponential’s BFT Opens First Scandinavian Location

Xponential’s BFT Opens First Scandinavian Location

Body Fit Training (BFT), a coach-led group strength training concept backed by boutique fitness franchisor Xponential Fitness, has officially opened its first Scandinavian studio in Oslo’s Majorstuen neighborhood.

Life Time Launching Free Ultimate Protein Reset

Life Time Launching Free Ultimate Protein Reset

Life Time is kicking off a free, expert-led 30-day program dubbed Ultimate Protein Reset in tandem with National Protein Day on February 27 and ahead of National Nutrition Month in March.

Celsius Acquires Female-Focused Alani Nu for $1.65B

Celsius Acquires Female-Focused Alani Nu for $1.65B

Celsius Holdings has struck a deal to acquire energy drink brand Alani Nutrition, maker of Alani Nu beverages, for $1.65 billion comprised of cash and stock.

NYC’s Premier Running Studio Acquired by FitLab

NYC’s Premier Running Studio Acquired by FitLab

Fresh off its acquisition of omnichannel yoga brand Y7 , FitLab has now acquired New York City-based Mile High Run Club, a boutique running studio with three locations across the Big Apple.

Clmbr & Forme Maker Acquires Sportstech

Clmbr & Forme Maker Acquires Sportstech

Interactive Strength Inc., maker of fitness equipment under Clmbr and Forme, has struck a deal to acquire German-connected fitness and equipment company Sportstech, which sells indoor fitness equipment like the sBike Lite, sWalk Treadmill and sTread Fold.