Athletech News is a publication in Burnaze's franchise knowledge graph, mentioned since 2020. 2,218 stories link here, each summarized from the original publisher. - Self‑guided recovery experiences can expand wellness access and generate new revenue streams for hotels, resorts, and spas, as highlighted by Human Touch’s automated massage solutions [[ea95ec]] - Athletech News runs the Operators Room, delivering playbooks, case studies and reporting for fitness and wellness businesses, and is positioned as a leading business‑media platform covering the global fitness and wellness industry [[8b13b5]] - The outlet publishes daily executive‑move coverage across boutique‑fitness brands, tracking leadership changes and strategic hires [[739e64]] - Athletech News hosts the “Disrupt” podcast, featuring industry leaders such as Adam Shane of Yoga Joint discussing trends and innovations [[028672]] - It reports on boutique‑fitness M & M activity, noting that recent transactions have closed at valuations ranging from $5 million to $50 million [[bad0e9]]
Also known as ATN
AI-powered sales and marketing platform Keepme has launched a new guide to help fitness operators integrate AI sales agents into their business—a must-have in today’s competitive landscape, Keepme points out.
Pickleball franchises may be plentiful, but PickUp USA Fitness is staying true to another type of court with its basketball-focused gym franchise model.
Next Health, a leader in health optimization and longevity , is making a major move into Houston with a three-unit expansion set to launch in late 2025.
JetSet Pilates has reached a new milestone with the sale of its 100th franchise location.
Strong Pilates, a cardio-infused Pilates franchise, is gearing up for major U.S.
Respecting tradition while adapting to change is a tightrope many industries try to walk.
Connected fitness leader Echelon is partnering with Amazon Web Services to launch a generative AI-powered fitness platform designed to deliver personalized workout experiences.
F45 Training launches FIT House of Brands with 1,500+ studios.
While all gyms worry about engagement and retention to a certain degree, those equipped with Life Fitness machines have an edge.
Yoga franchise leader YogaSix has partnered with LoveYourBrain, a national nonprofit dedicated to enhancing the well-being of people with brain injuries and their caregivers through yoga and mindfulness practices.
Indoor pickleball club franchise PickleRage is adding nine new franchise locations in seven states as the indoor pickleball fandom continues.
Fitness brands struggle with member conversion, citing low conversation rates.
Wexer partners with Xplor Mariana Tek on digital fitness solution.
MassageLuxe, a spa franchise specializing in massages as well as aesthetic services, is expanding its footprint in Minnesota through new and existing franchising, with plans to open 16 locations across the state over the next five years.
Software and integrated payment solutions provider Daxko has partnered with Technogym, renowned for its premium fitness equipment and digital wellness ecosystem.
Interactive Strength, which owns Clmbr , Forme and Forme Golf, has made a play to acquire a connected fitness and equipment company that generated over $15 million in revenue in 2024.
EGYM showcases innovations at HFA Show after $200 million Series G round
Lift Brands, the global wellness company behind Snap Fitness, Fitness On Demand and a minority partner in 9Round and Fitstop has reacquired the Snap Fitness master franchise for the United Arab Emirates, with plans to op
Vaura Pilates, an athletic reformer Pilates experience owned by F45 Training, has named Luxe Fit Pilates its new master franchise partner that will grow the brand across Southeast Asia and the Middle East.
For many gym owners, adding new programming like Pilates comes with a major hurdle: space.
Fit Body Boot Camp franchisee in Fayetteville, GA sees large membership spikes
The Undefeated Tribe partners with NNI for Crunch Fitness projects
Modern Reformer Pilates brand JetSet Pilates is expanding in Texas, with its first Houston-area locations set to open following a deal in The Woodlands.
Sweat440 is no stranger to the story of the tortoise and the hare.