Athletech News is a publication in Burnaze's franchise knowledge graph, mentioned since 2020. 2,218 stories link here, each summarized from the original publisher. - Self‑guided recovery experiences can expand wellness access and generate new revenue streams for hotels, resorts, and spas, as highlighted by Human Touch’s automated massage solutions [[ea95ec]] - Athletech News runs the Operators Room, delivering playbooks, case studies and reporting for fitness and wellness businesses, and is positioned as a leading business‑media platform covering the global fitness and wellness industry [[8b13b5]] - The outlet publishes daily executive‑move coverage across boutique‑fitness brands, tracking leadership changes and strategic hires [[739e64]] - Athletech News hosts the “Disrupt” podcast, featuring industry leaders such as Adam Shane of Yoga Joint discussing trends and innovations [[028672]] - It reports on boutique‑fitness M & M activity, noting that recent transactions have closed at valuations ranging from $5 million to $50 million [[bad0e9]]
Also known as ATN
Fly Dance Fitness, a female-founded fitness franchise that lives up to its name, has opened the doors to its first franchise location this month in Johns Creek, Georgia—the first of eight locations planned for the year.
Wellhub, the global corporate wellbeing platform, has made a bold move to expand its reach and unlock new opportunities for wellness partners—such as gyms, studios and fitness apps—with its acquisition of Urban Sports Cl
Pvolve has announced the signing of ten new leases in the U.S.
Spurred by Pilates’ accelerating global demand and consumer interest in low-impact, core-focused workouts, Balanced Body, known internationally for its Pilates equipment and education, has introduced the Business of Pilates Playbook.
Life Time, the luxury athletic country club operator, is expanding its focus to active nutrition and supplements with the launch of Nourish—a third-party tested, drinkable multivitamin and greens powder that delivers 23 essential vitamins and minerals.
Middle East gym giant GymNation isn’t sleeping on fitness—but it is outfitting its downtown Dubai facilities with an in-house hotel featuring king-size four-poster beds, dumbbell-shaped towels, Netflix and a fun “Press f
Chilly GOAT Cold Tubs offers wellness solutions for fitness brands
Xplor Mariana Tek expands to Asia, Australia, Europe with key clients.
The Vitamin Shoppe launches Hometown Stores with 5 partner brands.
Gameday Men's Health opens new NYC location with luxe man cave clinic
Foundry gym chain scales with focus on people and member experience.
SalesRevv has raised $3.24 million in seed funding for its software platform that deploys AI-powered sales agents to help fitness and wellness franchise businesses convert more leads into paying members.
Lisa Druxman , founder and CEO of FIT4MOM, is hosting the brand’s signature BLOOM Conference from March 27–30, 2025, at the San Diego Mission Bay Resort.
Perspire Sauna Studio expands to Texas with three new locations.
Snap Fitness launches Personal Training Programming Tool for 1,000 locations.
If March Madness has you feeling stressed, Planet Fitness has a solution.
JF Fitness has acquired four Crunch Fitness gyms in Mississippi and two in Florida, bringing its total to 33 as it eyes 60 Crunch locations by 2028.
Onelife Fitness is making a $17 million investment as it expands into Abingdon, Maryland, its 12th location in the state.
In this latest “Fireside Chat” video, Brandon Cullen, Chief Concept Officer and Co-Founder of MADabolic and Athletech News Founder and CEO Edward Hertzman meet to pull back the curtain on franchising in fitness, explaini
Echelon Fitness has acquired FlexIt, a digital wellness platform offering one-on-one personal fitness and health training across nutrition, coaching, strength, conditioning and physical therapy.
PepsiCo has popped the tab on prebiotic soda, acquiring Poppi for $1.95 billion as it broadens its portfolio to include healthier options.
iFIT is elevating its personalized fitness platform by partnering with cardio gaming content leader Ergatta, integrating a gamified, immersive virtual racing experience into its NordicTrack and ProForm equipment, giving
Planet Fitness is hitting the road with its Black Card Spa, a mobile version of its premium amenities for Black Card.
F45 Training and Red Bull have launched a multi-year global partnership—the first of its kind for the energy brand as it teams with a fitness studio.