Athletech News is a publication in Burnaze's franchise knowledge graph, mentioned since 2020. 2,218 stories link here, each summarized from the original publisher. - Self‑guided recovery experiences can expand wellness access and generate new revenue streams for hotels, resorts, and spas, as highlighted by Human Touch’s automated massage solutions [[ea95ec]] - Athletech News runs the Operators Room, delivering playbooks, case studies and reporting for fitness and wellness businesses, and is positioned as a leading business‑media platform covering the global fitness and wellness industry [[8b13b5]] - The outlet publishes daily executive‑move coverage across boutique‑fitness brands, tracking leadership changes and strategic hires [[739e64]] - Athletech News hosts the “Disrupt” podcast, featuring industry leaders such as Adam Shane of Yoga Joint discussing trends and innovations [[028672]] - It reports on boutique‑fitness M & M activity, noting that recent transactions have closed at valuations ranging from $5 million to $50 million [[bad0e9]]
Also known as ATN
In today’s rapidly evolving wellness landscape, technology is not just an add-on — it’s a driving force propelling the industry forward.
Bay Club has 26 locations with 135,000 members on the West Coast
Scaling any business is a complex and complicated endeavor. This is especially true in the fitness and wellness industry, where the human touch is so important but so difficult to replicate across multiple locations.
Boutique fitness leader F45 Training has partnered with strength and conditioning-focused gym equipment supplier Rep Fitness to introduce Functional Racks in participating F45 studios worldwide.
TRX Training offers functional equipment for longevity and strength training.
Bodybar Pilates has appointed Michael Piermarini as its new chief operating officer (COO).
At least, that’s the belief of Luke Carlson, a former NFL strength and conditioning coach who founded Discover Strength, a fast-growing fitness franchise that’s eyeing 100 locations by the end of next year.
ChromaDex's Niagen IV now available at 200+ Restore Hyper Wellness Clinics
Trive invests in Crunch Canada, its second Crunch Fitness investment.
If you own a service-based wellness brand, member satisfaction is non-negotiable.
Pause Studio, a wellness and recovery studio concept, has opened its first franchise in Newport Beach, California, marking the start of a nationwide expansion.
WellnessSpace Brands helps gyms create wellness spaces with 30+ years of experience
Fitness On Demand partners with Corefirst to add Pilates content.
SWTHZ delivers wellness services to 31 locations with recovery and holistic health services.
GymGuyz, Pvolve, and barre3 offer fitness franchise opportunities under $250,000
Row House, the boutique fitness concept centered on rowing and strength-based group workouts, is launching its second annual Rowvember event—a seven-day challenge inviting members to push their limits.
Two new Crunch Fitness locations are set to open this holiday season in Greenfield and Waukesha, Wisconsin, with additional sites planned for Brookfield and Hales Corner early next year.
YogaSix, one of several fitness brands under Xponential Fitness, is supporting Veterans Gratitude Week at select studios.
Boutique fitness and wellness franchisor Xponential Fitness outlined its priorities under new CEO Mark King on its Q3 earnings call with investors on Tuesday.
Pvolve is expanding to Kentucky with a new studio signing in the Louisville area—marking the functional movement fitness franchise’s first location in the state.
Planet Fitness refines brand strategy to appeal to all fitness levels.
F45 Training is adding cold plunge tubs, infrared saunas and percussive therapy equipment to participating studios worldwide, embracing the new wave in wellness and potentially introducing a lucrative business model for boutique fitness studios.
In the latest episode of Athletech News’ Unscripted podcast, Brandon Cullen, chief concept officer and co-founder of MADabolic, joins co-hosts Edward Hertzman and Eric Malzone to discuss the strength training franchise’s
EoS Fitness has raised $110,000 for the Challenged Athletes Foundation (CAF) through a companywide fundraising effort and has extended its partnership with the foundation.