Athletech News — page 55

Orangetheory Fitness adds four new studios in U.S. and Saudi Arabia.

At a time when convenience is king, GymGuyz is leading the charge in transforming the fitness industry with a fresh approach.

As 2024 winds down, fitness studio and gym owners are at a critical moment to reflect on the past year and strategize for a strong start to 2025.

IV therapy franchise Prime IV Hydration & Wellness has unveiled a new time-saving service, Power Pushes, that offers clients an IV drip experience in less time.

Life Time's Miora clinic offers longevity services, including GLP-1s, for $149-$249 monthly

Pvolve opens 13th studio in Texas with 50 more in development

Fitness membership management software provider Exerp has partnered with Ezypay, a fintech provider specializing in subscription and recurring billing solutions.

Three New York Sports Club (NYSC) has been crowned the first U.S.

The United States Bankruptcy Court for the District of Delaware has given Blink Fitness the green light to offload its corporate operations and New York and New Jersey locations to PureGym, one of the U.K.’s leading fitn

PickleRage is set to open two new indoor pickleball clubs in Glen Burnie, Maryland, and Jacksonville, Florida, meeting the demand of the beloved sport which has even scored a deal with QVC.

Aescape partners with Invited to offer robotic massage at country clubs.

Leading U.K. gym operator PureGym has finalized its acquisition of Blink Fitness, completing a $121 million deal that will see 67 New York, New Jersey, and Pennsylvania-area Blink Fitness gyms rebranded under the PureGym banner in 2025.

JetSet Pilates, a Miami-based Reformer Pilates franchise, is transforming its South Beach studio into a training and innovation center for instructors.

Fitstop, an Australia-based functional fitness franchise with 153 locations, has partnered with studio management software leader Hapana to support its expansion into the U.S., building on its locations in Pennsylvania and California.

Echelon Fitness launches new equipment and telehealth services in 2025

In the latest episode of Athletech News’ Unscripted podcast, Tim Green, chief operating officer at fitness booking management platform TeamUp, joins co-hosts Edward Hertzman and Eric Malzone to break down key trends in t

Private equity money has flooded into big-box gyms since the pandemic, but the smart money could be headed to clubs that occupy a smaller physical footprint.

High-value, low-price (HVLP) fitness operator EoS Fitness plans to open more than 50 gyms across Georgia over the next decade, with the first locations set to open by 2027.

Orangetheory launches 12 Days of Fitness Challenge with top-rated workouts.

PerksFest, an exclusive member-saving initiative headed by gym giant Planet Fitness, has returned.

Life Time adds 100 on-demand fitness classes and launches supplements.

Orangetheory and Anytime Fitness merge to form Purpose Brands, naming Tom Leverton CEO

Xponential Fitness acquires Lindora, a metabolic health brand with 53 years of success.

Basic-Fit, one of Europe’s fastest-growing gym chains with 1,570 clubs, has given some insight into its franchise plans for 2025.