Athletech News — page 54

Gym owners prioritize staff retention and member satisfaction in 2025.

Pvolve's director of training discusses the brand's rise to prominence

Indoor pickleball franchisor Pickleball Kingdom has signed a multi-year deal with PodPlay Technologies, a tech platform for recreational venues, which will be implemented at nearly 400 Pickleball Kingdom franchises.

A chance workout at a Body Fit Training (BFT) studio in New Zealand during an anniversary trip with his wife impressed both entrepreneurs and sparked their interest in pursuing Xponential brands more deeply.

Celeb-loved personal training fitness brand Ultimate Performance (UP) is doubling down on the West Coast and honing in on the Los Angeles’ fitness scene with the upcoming launch of two new gyms in Santa Monica and Century City, California.

Interactive Strength Inc., makers of leading fitness equipment under Clmbr and digital fitness platform Forme, has secured exclusive distribution in Metropolitan France and French Regions with French training and equipment brand Planet Fitness SAS.

Experts say consolidation is here to stay in fitness franchising with 3 key investors weighing in.

Sarah Luna has stepped down from her role as president of Xponential Fitness.

Perspire Sauna Studio expands into North Carolina with eight-unit deal

The Amenity Collective, a provider of facilities management services across the aquatics, fitness and recreation industries, has acquired Advantage Sport & Fitness (ASF), a top distributor of fitness equipment for brands

Planet Fitness poised for strong 2025 with revamped marketing plan

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ETS Performance has touched down in the Empire State. The gym chain focused on training youth, high school, collegiate, professional and Olympic athletes just announced the opening of its first facility in New York State, specifically in Queensbury, NY.

PureGym has hit a new milestone in the U.K., opening its 400th gym this week in Plymouth Derriford, offering members 24/7 access and group fitness classes.

Momence's AI Corporate Dashboard aids franchises with growth and efficiency

Steve Niehoff, a franchisee of the indoor pickleball franchisor, will lead the development across multiple locations with lounge areas, climate-controlled courts, youth development programs, leagues and tournaments and professional coaching and clinics.

Fit tech leader Maxpro, maker of the connected fitness system Maxpro SmartConnect and 2021 “Shark Tank” contestant, has partnered with LG Electronics, allowing LG TV users to pair their portable Maxpro gym with their TV

DRS transforms digital signage in fitness facilities with cutting-edge tech

Orangetheory Fitness is changing with the times. The iconic group fitness brand is rolling out a new campaign, “Every Reason is the Right Reason,” which will serve as the springboard for a broader rebranding strategy tha

Fitness On Demand provides omnifitness solutions for 60% of Americans using fitness technology

Fitness industry sees growth in 2024 with 3 million members returning

CR Fitness tops 70 gyms with strong personal training revenue

Life Time expands Highland Park club by 20,800 square feet.

Private equity firm TPG is mulling a potential sale of high-value, low-price (HVLP) fitness leader Crunch Fitness that could value the gym operator at more than $1.5 billion, according to Reuters.