Athletech News — page 65

Burn Boot Camp launches app with dual approach for franchisees

Eleiko is a global leader in strength training equipment and education

America’s fastest-growing sport — pickleball — is experiencing a flurry of investment activity in 2024.

Hyrox signs GoodLife Fitness as title sponsor for Canada race.

It’s not fast food that Illinois-based Protein Bar & Kitchen serves – it’s “fast fuel,” according to the brand.

SWTHZ adds Dr. Susanna Søberg and Rachel Lee to its team.

EoS Fitness, an amenity-rich, high-value, low-price (HVLP) fitness operator, is reportedly seeking new capital to fuel its growth.

Perspire Sauna Studio, one of the country’s top infrared sauna and red-light therapy franchises, is adding to its executive team as it pursues continued expansion.

Vasa Fitness, a high-value, low-price (HVLP) gym chain, has bolstered its executive team to support its expansion plans, which includes growing by 6-8 new clubs in 2025.

Les Mills sees 20-25% virtual class attendance with YMCA partner

Multi-unit fitness franchise owner shares tips for success with five studios.

It has never been easier to find a fun and interesting way to exercise — there are countless options to choose from — each promising to deliver the best results.

Crunch Fitness franchisee JF Fitness receives investment to grow in Southeast.

Virtuagym CEO Hugo Braam says 24/7 engagement is key for fitness businesses

Echelon turns gyms' dead space into profit with connected equipment

At one point or another, anyone who has forked over money (and time) to sit in a cryotherapy chamber or red light bed —even the most fervent of wellness seekers— has briefly wondered: “Is this really worth it?”

BFT signs master franchise agreement to expand in Scandinavia with 20 studios in 5 years

Xponential Fitness has appointed former Taco Bell CEO Mark King as its new leader — news that caused the boutique fitness and wellness franchisor’s shares to soar.

Few fitness and wellness organizations keep their ears as close to the ground as Les Mills.

Australia-founded boxing and strength gym franchise UBX and Adidas Boxing have kicked off a new campaign, “Boxing is for Everyone,” showcasing the fitness accessibility of the popular sport and releasing a co-branded lin

Power Plate offers vibration training with 25 to 50 muscle contractions per second.

Life Time has broken new ground, partnering with Microsoft to launch L.AI.C (pronounced lay-see), an AI-driven companion for its members that is housed within the Life Time member app.

The high-value, low-price gym space is highly crowded and competitive, but one brand, founded in New Jersey and now based in Florida, is looking to take over.

Strength-driven interval training franchise Madabolic has launched a strategic brand partnership with nutrition app Macrostax.