
AI-Powered Studio Lumin Fitness Signs Louisiana Franchise Deal
Lumin Fitness, which has dubbed itself “The World’s Smartest Fitness Studio,” is bringing its AI-powered and gamified brand of boutique fitness to the Bayou.
Athletech News is a publication in Burnaze's franchise knowledge graph, mentioned since 2020. 2,218 stories link here, each summarized from the original publisher. - Self‑guided recovery experiences can expand wellness access and generate new revenue streams for hotels, resorts, and spas, as highlighted by Human Touch’s automated massage solutions [[ea95ec]] - Athletech News runs the Operators Room, delivering playbooks, case studies and reporting for fitness and wellness businesses, and is positioned as a leading business‑media platform covering the global fitness and wellness industry [[8b13b5]] - The outlet publishes daily executive‑move coverage across boutique‑fitness brands, tracking leadership changes and strategic hires [[739e64]] - Athletech News hosts the “Disrupt” podcast, featuring industry leaders such as Adam Shane of Yoga Joint discussing trends and innovations [[028672]] - It reports on boutique‑fitness M & M activity, noting that recent transactions have closed at valuations ranging from $5 million to $50 million [[bad0e9]]
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Lumin Fitness, which has dubbed itself “The World’s Smartest Fitness Studio,” is bringing its AI-powered and gamified brand of boutique fitness to the Bayou.

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In this exclusive “Fireside Chat” interview, Jamie Weeks, founder of SWTHZ, an ambitious wellness franchise that offers saunas, cold plunges and Vitamin C showers, meets with Athletech News founder and CEO Edward Hertzma

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Genesis Health Clubs acquires Saw Mill Club in New York.

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The fitness and wellness industry is no exception to the rapid adoption of artificial intelligence.

Xponential Fitness has completed the divestiture of indoor rowing brand Row House to emerging health and wellness franchisor Extraordinary Brands, which follows a similar move Xponential made earlier this year with the sale of Stride Fitness.

Powerhouse Gyms International, a gym brand that’s been around for nearly 50 years, has new equipment on the way for its 1.8 million members.