Athletech News is a publication in Burnaze's franchise knowledge graph, mentioned since 2020. 2,218 stories link here, each summarized from the original publisher. - Self‑guided recovery experiences can expand wellness access and generate new revenue streams for hotels, resorts, and spas, as highlighted by Human Touch’s automated massage solutions [[ea95ec]] - Athletech News runs the Operators Room, delivering playbooks, case studies and reporting for fitness and wellness businesses, and is positioned as a leading business‑media platform covering the global fitness and wellness industry [[8b13b5]] - The outlet publishes daily executive‑move coverage across boutique‑fitness brands, tracking leadership changes and strategic hires [[739e64]] - Athletech News hosts the “Disrupt” podcast, featuring industry leaders such as Adam Shane of Yoga Joint discussing trends and innovations [[028672]] - It reports on boutique‑fitness M & M activity, noting that recent transactions have closed at valuations ranging from $5 million to $50 million [[bad0e9]]
Also known as ATN
Modern fitness brands are increasingly shifting to real-time AI and integrated systems to capture prospects within the shrinking window between initial interest and membership conversion.
ABC Fitness leadership details how their 30,000 gym operators can transition from basic AI tools to strategic, thoughtful implementation that provides a competitive edge.
Gym visits dipped very slightly in Q2 2026, marking the industry’s first year-over-year slowdown since the post-pandemic boom.
The 18,000-square-foot location will feature boutique fitness studios across multiple modalities, along with what Sweat and Tonic is calling Toronto’s “first high-capacity group strength training studio”
Equinox and Aescape launch pre and post-workout massage series with 50+ locations.
Music isn’t background. It’s infrastructure. And AI is what finally lets us treat it that way. For decades, music in fitness has been treated as decoration — a backdrop to the real
The deal arrives just after Garmin launched its new screenless wearable, signaling interest in capturing a wider fitness audience
New industry data suggests the future of fitness growth won’t be defined by acquisition alone.
Sequel Brands launches Move, an AI-powered wellness platform for $5 monthly.
CR Fitness to open 20 clubs in Phoenix by 2027
Andy Dunn joins the show to discuss the next phase of wellness, where adoption is assumed and how execution drives growth In this latest episode of Disrupt by Athletech News, JK Am
Franchise Equity Partners has acquired Bravo Fit, which operates 32 Planet Fitness clubs and holds development rights for roughly 100 locations across Australia
Pilates Addiction opens in Ann Arbor with 200 memberships sold.
Al Noshirvani discusses the tech tax and its impact on fitness operators
Leaning into the soft clubbing trend, Planet Fitness has tapped Apple Music for a ’90s-themed party night at its gyms.
Urban Gym Group acquires Iconic Health Clubs in Ireland, adding 4 clubs
The integration allows operators to incorporate Wattbike’s non-invasive VO2 max assessments into member onboarding, programming and EGYM’s Cardio BioAge platform
Jack of all trades, master of none: new findings show that philosophy is exactly what’s hurting fitness and wellness apps in the age of AI
The co-founder of Planet Fitness, Grondahl leaves behind an impressive legacy he built alongside his brother, Michael Marc Grondahl, the co-founder of gym giant Planet Fitness alon
The Texas-based reformer Pilates franchise is entering New Hampshire, growing in North Carolina and adding three studios in San Antonio as it targets 30 openings this year
Dubbed “Podium,” the new series lets BFT franchisees keep 100% of ticket sales while giving current members a new reason to stay and prospective new members a way to become acquainted with the boutique fitness brand
ABC Fitness introduces AI-powered infrastructure to automate workflows and personalize experiences for 30K+ operators
EoS Fitness opens nine gyms in Q2, expands to 225 locations.
Pvolve reaches 40 open studios across the U.S. and Canada.