Athletech News is a publication in Burnaze's franchise knowledge graph, mentioned since 2020. 2,218 stories link here, each summarized from the original publisher. - Self‑guided recovery experiences can expand wellness access and generate new revenue streams for hotels, resorts, and spas, as highlighted by Human Touch’s automated massage solutions [[ea95ec]] - Athletech News runs the Operators Room, delivering playbooks, case studies and reporting for fitness and wellness businesses, and is positioned as a leading business‑media platform covering the global fitness and wellness industry [[8b13b5]] - The outlet publishes daily executive‑move coverage across boutique‑fitness brands, tracking leadership changes and strategic hires [[739e64]] - Athletech News hosts the “Disrupt” podcast, featuring industry leaders such as Adam Shane of Yoga Joint discussing trends and innovations [[028672]] - It reports on boutique‑fitness M & M activity, noting that recent transactions have closed at valuations ranging from $5 million to $50 million [[bad0e9]]
Also known as ATN
Philadelphia-based City Fitness is launching its first expansion outside its home market with two new club locations set to open in Hoboken, New Jersey.
CrossFit CEO Bruce Edwards confirmed the brand is no longer for sale, ending a process initiated by private equity owner Berkshire Partners in early 2025.
Industry experts analyze the current state of capital flows, M&A valuations, and investment trends specifically for operators within the fitness and wellness franchise sectors.
The Indian fitness giant, which operates over 700 centers, has filed for an IPO as major private equity backers prepare to exit their positions.
The boutique pilates brand is entering Southeast Asia with a Jakarta studio while parent company FIT House of Brands prepares for four new U.S. openings.
The Minnesota-based strength training franchise has surpassed 40 studios, with multiple new units opened by existing multi-unit operators across six states.
24 Hour Fitness founder Mark Mastrov discusses his decision to reacquire the gym chain and the evolving competitive landscape between big-box and boutique fitness concepts.
The functional training company enters a licensing deal to bring its fitness and recovery equipment to over 25,000 retail doors this fall.
The rapidly expanding gym chain completed a comprehensive digital overhaul to improve member retention and engagement through new content and technology features.
The European health club giant is acquiring 41 company-owned locations in Germany, expanding its regional footprint to 115 clubs as part of an ongoing M&A growth strategy.
Crunch Fitness franchisee Fit Fusion has appointed Ron Alterio as Chief Operating Officer to oversee day-to-day operations as the group targets a 30-club footprint.
The athletic country club operator is bringing its LT Games fitness competition to North Texas, featuring a $25,000 prize purse and the debut of a new training studio.
Chief revenue officer Sherrill Kaplan discusses operational discipline and membership economics as the wellness franchise scales to more than 600 locations across North America.
The Miami-founded reformer Pilates brand has surpassed 400 territories sold and plans to reach 150 open studios by the end of 2024.
The low-price gym operator is launching its U.S. expansion strategy with plans to open franchised and corporate clubs by the end of 2024 following a $50 million investment.
The energy drink and supplement company, parent of the C4 brand, is reportedly preparing for a $1 billion initial public offering.
The HVLP gym operator is launching a new flagship location in Texas featuring eight themed spaces, signaling a shift toward boutique-style experiences within the value segment.
The women-only strength training concept, co-founded by industry veterans, plans a Dallas debut in September followed by rapid expansion across the Southeast.
New venture Catalyst Health Partners is launching a multi-brand boutique fitness platform with 54 territories across the Bodyrok, Bunda, and Sweat440 brands.
The Xponential Fitness-owned boutique brand drew over 7,000 participants to a massive simultaneous livestreamed class across its 600-studio global network.
The fitness world mourns Les Mills Sr., the Olympic athlete and visionary behind the global group fitness brand that popularized workouts like Bodypump.
Industry leaders at the ATN Innovation Summit discussed shifting consumer discovery patterns and the convergence of marketing and operations for boutique fitness brands.
Industry experts at the ATN Innovation Summit discuss how fitness operators are utilizing AI to enhance customer retention and personalize member coaching experiences.
The health restoration brand is rapidly scaling its footprint through franchising and strategic acquisitions, targeting 26 open locations by the end of the year.