Athletech News is a publication in Burnaze's franchise knowledge graph, mentioned since 2020. 2,218 stories link here, each summarized from the original publisher. - Self‑guided recovery experiences can expand wellness access and generate new revenue streams for hotels, resorts, and spas, as highlighted by Human Touch’s automated massage solutions [[ea95ec]] - Athletech News runs the Operators Room, delivering playbooks, case studies and reporting for fitness and wellness businesses, and is positioned as a leading business‑media platform covering the global fitness and wellness industry [[8b13b5]] - The outlet publishes daily executive‑move coverage across boutique‑fitness brands, tracking leadership changes and strategic hires [[739e64]] - Athletech News hosts the “Disrupt” podcast, featuring industry leaders such as Adam Shane of Yoga Joint discussing trends and innovations [[028672]] - It reports on boutique‑fitness M & M activity, noting that recent transactions have closed at valuations ranging from $5 million to $50 million [[bad0e9]]
Also known as ATN
The two fitness brands are integrating a new loyalty platform into their mobile apps to improve member retention through digital challenges and rewards programs.
The fitness giant has appointed Sudhanshu Priyadarshi to lead its global strategy as the brand targets the addition of one to two new international markets annually.
A survey reveals that one in eight fitness app users specifically seek out independent, non-franchised gyms over large-scale chains.
Lululemon is launching a North American summer series featuring 50,000 free fitness classes to drive brand engagement amid slowing regional growth.
A new report reveals a decline in memberships for big-box gyms and boutique studios, suggesting a shift toward member engagement and communal fitness models.
The Australian Pilates brand is launching its first franchise application window with a flat-fee structure, targeting expansion across 15 U.S. states and New Zealand.
The London-based gym operator is seeking investment for two new locations as it expands its 'elite-level' training ecosystem.
Software giant Daxko has acquired FitnessForce to enhance its membership management capabilities for international franchise brands and multi-location operators.
Analysts suggest Alo Yoga is being positioned for an IPO or sale following its owner's decision to divest its wholesale T-shirt division.
Burn Boot Camp signs Marshmello as equity partner and franchisee.
Growth in strength training popularity is shifting gym floor design away from equipment-centric layouts toward goal-oriented ecosystems for diverse demographics.
The fitness franchisor appoints former Pizza Hut executive Chequan Lewis to the top role as predecessor Jim Rowley moves to executive chairman.
Luxury fashion brand Balenciaga has partnered with boutique fitness chain Barry’s to launch its new TechWear line through branded classes and studio takeovers across major global cities.
Renew Fitness has formed a partnership with Cohere Capital to acquire and develop dozens of new Pilates studios across Michigan, Maryland, and New York.
The AI-powered home gym brand is expanding into physical retail with its first brick-and-mortar location in Philadelphia and a five-city wellness tour.
UK-based manufacturer Pulse Fitness is entering the U.S. commercial market, targeting health clubs and gyms with its inclusive line of cardio and strength equipment.
The parent company of Mindbody and ClassPass adds Palantir's CFO to its board following a $7.5 billion merger aimed at creating a full-stack fitness and wellness operating system.
The high-value gym chain is partnering with the beverage giant to create immersive in-club brand activations and member experiences across its nationwide locations.
Pilates is heading to another HVLP gym operator, where a month’s membership can cost less than a single class at a boutique studio EoS Fitness, the high-value, low-price (HVLP) ope
With ambitions to grow regionally and possibly nationally, Mecka has built a model that caters to the suburbs, a relative rarity in boutique fitness In many ways, boutique fitness
The Boston-born boutique chain spent a year designing its reformer, trading third-party machines for onshore production as it chases nationwide expansion The Pilates boom has turne
Chris Rondeau sees parallels between Absolute Recomp, a brash, Dallas-based strength training chain and Planet Fitness. Not in terms of style, but in both brands’ ability to fill a
An announcement is possible within weeks, Sky said, adding that the value of a potential transaction is unclear (Bloomberg) — LVMH-backed private equity firm L Catterton is in excl
The Australia-based franchise with an on-trend functional fitness competition has studios coming to big cities in Texas, following openings in California and Pennsylvania Houston i