Athletech News is a publication in Burnaze's franchise knowledge graph, mentioned since 2020. 2,218 stories link here, each summarized from the original publisher. - Self‑guided recovery experiences can expand wellness access and generate new revenue streams for hotels, resorts, and spas, as highlighted by Human Touch’s automated massage solutions [[ea95ec]] - Athletech News runs the Operators Room, delivering playbooks, case studies and reporting for fitness and wellness businesses, and is positioned as a leading business‑media platform covering the global fitness and wellness industry [[8b13b5]] - The outlet publishes daily executive‑move coverage across boutique‑fitness brands, tracking leadership changes and strategic hires [[739e64]] - Athletech News hosts the “Disrupt” podcast, featuring industry leaders such as Adam Shane of Yoga Joint discussing trends and innovations [[028672]] - It reports on boutique‑fitness M & M activity, noting that recent transactions have closed at valuations ranging from $5 million to $50 million [[bad0e9]]
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The low-price gym operator will search for social media content creators — with follower counts big and small — that can elevate its brand messaging Amped Fitness has launched the
The certifying organization says many trainers leave the profession because they lack essential business skills. Its latest program aims to change that The International Sports Sci
Best known for Pilates education and equipment, the Toronto-based Merrithew is expanding into adjacent movement modalities Merrithew is expanding its footprint in the mindful movem
The premium fitness operator is leaning into community-building with three different workout formats across several NYC parks as people crave in-person wellness Chelsea Piers Fitne
The budget-friendly gym operator now has 75 locations open across Australia as it plans to hit the three-digit mark by 2027 Australia’s budget-friendly gym chain Revo Fitness is st
As wellness operators move from ambiance to evidence, Shiftwave is making autonomic regulation the foundation of the modern longevity stack For most of the past decade, “wellness”
As GLP-1 users and longevity-focused members enter the market, seca TRU gives operators the system they need to translate data into action — and results into revenue. Members are n
New York’s state attorney general says Xponential Fitness misled prospective studio owners, the franchisor’s third major settlement this year as a strategic review continues Xponen
Early clinical trial results show that apitegromab dramatically reduced lean mass loss among people taking tirzepatide, addressing a growing concern tied to rapid weight loss GLP-1
The fitness operator is using UKG to manage scheduling, payroll, hiring and compliance for 900+ employees New York Sports Club (NYSC) has tapped UKG’s workforce management platform
The deal is the latest sign that investors remain bullish on protein-focused food brands, even as the category becomes increasingly crowded Investors aren’t done getting their fill
Adoption has stalled, loyalty has soared and Oura is readying an IPO. Rock Health’s latest survey maps where the wearables industry goes from here When it comes to wearable devices
Untapped allows studios to sell last-minute, discounted spots on their own branded page, keeping the customer relationship and the full class dollar in-house. Blink, a longtime fit
The Meridian Reformer Commercial series, available with or without an attached 24-inch screen, is designed for gyms, studios, hospitality settings and more Echelon is officially br
In an industry where leasing is the general model, Bay Club keeps buying Bay Club has a rule: own the real estate and you control your future. The KKR-backed lifestyle and athletic
PerfectGym is making the case to U.S. fitness operators that the software they’re running is costing them more than they know American gym operators are juggling an average of 10 s
A 250-pound NFL player is likely not the first person that comes to mind when you think about Pilates, but for instructors like Kemberly Deane, that’s one of her regular clients.
Across the Vision Fitness selectorized strength portfolio, the focus is on keeping things simple for users of all skill levels Vision Fitness, the Johnson Health Tech-owned equipme
The Middle East HVLP fitness giant is leveraging soccer fever with a massive sand mural and membership giveaways to support the Saudi national team.
Leading fitness brands are prioritizing rapid lead engagement response times to shape positive prospect perceptions before a potential member ever enters the facility.
KKR-backed Bay Club has acquired Tennis Center Sand Point in Seattle, marking its 12th Washington location as the brand expands its multi-unit racket sports footprint.
Fitness franchisees must navigate complex copyright laws to ensure their facilities are properly licensed for both background music and group exercise classes.
Fitness brands are increasingly adopting AI-driven messaging to manage member inquiries and conversions outside of traditional staffed front-desk hours.
Peloton has acquired the Pilates startup Skōp to bolster its strength-training category and drive a broader turnaround strategy for its connected fitness platform.