Athletech News is a publication in Burnaze's franchise knowledge graph, mentioned since 2020. 2,218 stories link here, each summarized from the original publisher. - Self‑guided recovery experiences can expand wellness access and generate new revenue streams for hotels, resorts, and spas, as highlighted by Human Touch’s automated massage solutions [[ea95ec]] - Athletech News runs the Operators Room, delivering playbooks, case studies and reporting for fitness and wellness businesses, and is positioned as a leading business‑media platform covering the global fitness and wellness industry [[8b13b5]] - The outlet publishes daily executive‑move coverage across boutique‑fitness brands, tracking leadership changes and strategic hires [[739e64]] - Athletech News hosts the “Disrupt” podcast, featuring industry leaders such as Adam Shane of Yoga Joint discussing trends and innovations [[028672]] - It reports on boutique‑fitness M & M activity, noting that recent transactions have closed at valuations ranging from $5 million to $50 million [[bad0e9]]
Also known as ATN
In celebration of International Pilates Day, Club Pilates studios across the globe are coming to life to unite local communities around the popular workout.
The top Crunch franchisee plans to nearly double its portfolio through lease deals, acquisitions and operator partnerships, building on a 16-club base across key U.S.
The franchisor gives owners everything they need to succeed by taking time-consuming tasks off their plate
Former Pure Barre manager Emily Barton discusses her transition to franchise ownership and the structured training model of MADabolic's Raleigh location.
The Texas-based Pilates franchise is launching its first national advertising campaign featuring real members and instructors to emphasize authenticity and inclusivity across its growing studio network.
The European fitness landscape is moving toward larger, multi-service clubs and market consolidation, exemplified by David Lloyd Leisure’s recent acquisition of the premium Aspria chain.
Zwift’s acquisition of Rouvy signals a strategic shift in the indoor cycling market, as platforms move beyond competing on a single experience model and look to capture a wider spectrum of users.
After securing partnerships with major gym chains and sports clubs across Europe, the Belfast-based strength equipment manufacturer is initiating its expansion into the United States market.
Life Time is launching an innovation hub to test and incubate wellness technology startups across its portfolio of more than 190 luxury athletic clubs.
Large-scale franchisee Aligned Fitness has acquired six additional studios in Ohio, expanding its total Club Pilates portfolio to 55 locations across several states.
Former COO Bruce Edwards will return to CrossFit as CEO on May 4, succeeding Don Faul to lead the global fitness brand's next phase.
REP Fitness launches Strive cardio line with 600 pounds sled resistance
PureGym is coming for the U.S. market, and its 2025 financial results give it plenty of momentum to do so.
The Pack, a self-defense fitness concept co-founded by industry veterans and celebrities, has signed franchise agreements for 18 units in New Jersey and Florida.
TRX made bodyweight training a household fitness concept, but its latest move adds even more weight, with a co-branded vest with Aion.
SEQUEL Brands is implementing a unified loyalty and referral system across its portfolio to power member retention and franchise growth, starting with Pilates Addiction.
Premium club operator Holmes Place has partnered with Precor to upgrade its 12 Portuguese locations with high-end cardio equipment and connected touchscreen consoles.
Studio Pilates International is launching "The Pilates Games," a 100-minute competitive reformer workout designed to measure performance and technique across its global studios.
UFC GYM provides franchisees with structured support and streamlined systems to accelerate location openings and minimize the financial impact of pre-launch delays.
The global fitness market is becoming increasingly competitive as European brands accelerate their entry into the United States.
Life Time expands to Brooklyn and Orlando with new facilities.
Anytime Fitness adopts self-employed trainer model in six London clubs.
It was a foregone conclusion that fitness would see rapid AI adoption, but now, just four months into the year, we are beginning to see how it’s showing up in gyms and boutique fitness studios — and who is leading the way.
Manny Pacquiao launches Pacquiao Prime Boxing in former Mayweather location.