Athletech News — page 23

Alpha Fit Club, one of the industry’s fastest-growing boutiques, knows fitness appetites change at a rapid pace.

Life Time aims to lead in reformer Pilates with new studios

The American arm of Escape Fitness has been acquired by Curt and Tammy Tambornino, bringing together the two fitness equipment manufacturing and supplying companies.

Pilates Addiction had a successful 2025, and it’s maintaining that growth momentum through the beginning of 2026.

WellnessSpace Brands delivers premium recovery solutions to clubs without operational drag

Next Health is moving fast to put its stamp on Lindora, the medical weight-loss brand it acquired from Xponential Fitness last September, launching franchise sales and overhauling the brand’s clinical programming as it s

Zaccario joined Stretch Zone just a couple of years out of college back in 2016, sensing an opportunity to turn the assisted stretching brand, which had just four locations at the time, into something much bigger.

Ergatta, the game-based connected fitness company known for its rowing machines, has signed a definitive agreement to join Interactive Strength Inc., the company announced Wednesday.

When Jamie Weeks launched Founders Row, his mission was to support startups full of potential, but who may need an extra push in getting up off the ground.

Equinox partners with Flex to accept HSA/FSA funds for memberships.

Artificial Intelligence (AI) is no longer just a buzzword or concept worth monitoring.

SweatHouz to open 12 studios in NYC with franchise partners

Last year, Bodybar Pilates wasn’t shy about its ambitious expansion plans, and this year is no different.

For most fitness operators, collections is the least appealing part of the business.

For some LA Fitness members, their basketball game is about to get a major tech upgrade.

The Nike swoosh will make its debut across 25 Everlast Gym locations throughout the U.K.

Stride Fitness is mounting a comeback, leveraging the biggest trends in fitness and wellness to draw members into its studios.

Craig Moody's Shoot 360 uses tech to track basketball skills at 60 locations.

Skelcore has bulked up its executive team as the fitness equipment and wellness technology company prepares for its next phase of growth

Prime IV Hydration & Wellness reaches 208 locations and $100M revenue.

Women lose between 3% and 5% of their muscle mass per decade starting at age 30, a reality that has pushed Weight Watchers toward a new partner: Pvolve, the fast-growing boutique fitness franchise endorsed by Jennifer Aniston.

Another big-box gym operator is getting in on the Pilates wave, as Amped Fitness is introducing a reformer-based modality to its new location in Columbus, Ohio.

SculptHouse is gearing up for a major expansion, and it just landed the capital to do it.

Peloton's shares drop due to weak demand for fitness equipment