Athletech News — page 31

Pilates and yoga studios market to reach $521 billion by 2035

Body20 franchisee Anne Zilvitis finds success in Cherry Creek, Colorado.

Brian Mitchell, founder of Promotion Vault, has spent more than three decades immersed in the fitness industry, from his family’s early connection to Powerhouse Gym to his current role as a disruptor in member and employee engagement.

GymGuyz expands into Saudi Arabia and UAE with 80 new territories.

Keepme's Antares helps fitness operators convert 90% of lost leads into members

Most gym-goers train without an audience. They chase PRs before work, squeeze in a lift after bedtime routines, maybe post a clip to prove the grind is real.

Club Pilates enters Thailand's wellness market with new master franchise

Smart equipment selection isn’t just about what looks good on the gym floor — it’s about building a foundation for growth.

CR Fitness, the largest franchisee of high-value, low-price (HVLP) gym brand Crunch Fitness, is continuing to extend its footprint, with plans to open nine new locations in Texas by the end of 2026.

Club Studio plans to open 50 locations within 12 months nationwide.

Jonas Fitness invests millions in AI solutions for club operators.

On World Mental Health Day, one of the Middle East’s largest fitness chains is asking members to drop the dumbbells and focus on their minds.

When Extraordinary Brands acquired CycleBar , one of the first priorities was to listen to both operators and members.

Nico Varano's Sweat Equity Holdings expands SWTHZ studios in Boston.

JetSet Pilates has surpassed 200 studios sold, marking a milestone for the Miami-based modern reformer Pilates franchise as it scales across the U.S.

One of New York City’s most intense boutique fitness studios is now franchising its experience beyond NYC and into Southeast Asia.

The treadmill has always been the workhorse of the cardio floor.

Hyrox partners with Fitness First in Germany, certifying 95 locations.

Everlast Gyms is diving into the nutrition side of the fitness and wellness industry through a new partnership with Myprotein.

Pilates Addiction is on a tear. The California-based boutique fitness brand has sold more than 100 territories in U.S.

Next Health, a franchisor of health optimization and longevity centers, has established its own Scientific Advisory Council of physicians, scientists and innovators in the wellness space.

Peloton is going commercial in a big way. The connected fitness giant has launched the Peloton Pro Series, its new line of commercial-ready equipment anchored by the Tread+ Pro, its first commercial treadmill.

Virtuagym has launched its latest solution, Virtuagym Connect, a retrofit sensor that attaches to existing stack weight machines to automatically track repetitions, sets and weights and gamifies the training experience.

The Bay Club has acquired Griffin Club Los Angeles, a racquet, fitness and social institution on the city’s Westside, strengthening its Los Angeles Campus and bringing the company’s portfolio to more than 30 locations with 150,000 members.