Street Fight — page 2

New research highlights how multi-location brands are integrating Connected TV into their media mix to drive search and social activity across specific regional footprints.

CKE Restaurants is building a more centralized local marketing infrastructure across Carl’s Jr.

Scorpion expands Google Ads with Demand Gen for multi-location brands

Digital Remedy and Arrivalist partner to measure travel ad effectiveness with GPS-verified visitation and spending data

Yelp is expanding its ChatGPT integration to allow users to book reservations and join waitlists directly within the AI interface for multi-location restaurant brands.

AI-driven customer discovery is rendering the traditional marketing funnel obsolete, forcing franchise brands to rethink how they target and convert modern consumers.

Restaurant expansion and contraction are often explained by consumer demand, labor costs, menu innovation, or access to capital.

Managing a single Google Business Profile well takes consistent effort.

Political advertising has long served as an early proving ground for advertising technology. The need to identify audiences quickly, optimize campaigns in real time, and measure pe

Dutch Bros is scaling its marketing infrastructure and personalized engagement tools to drive customer lifetime value as the coffee chain continues its aggressive national expansion.

Vevo is partnering with Rockbot to provide multi-location brands with premium music video content to enhance in-store customer experiences.

Thryv’s new Breesy AI integration provides franchisors with deeper visibility into how local marketing spend converts into completed jobs and revenue across their networks.

Fluence Collective’s acquisition of Class A Media highlights a strategic shift toward customer retention and email marketing efficiency for modern brands.

Multi-location businesses have always known that local search performance can’t be managed from a national-level dashboard.

Amperity report finds AI influences 1,000 US consumers' spending habits

Flamel launches ChatGPT ads for multi-location brands, reaching 3,848 consumers.

In-app messaging delivers 44% conversion rate for brands with mobile apps

Traditional lead generation delivers a list of the usual suspects.

When reports surfaced that Inspire Brands had confidentially filed for an initial public offering, much of the attention focused on valuation, revenue, and the scale of a restaurant company operating more than 33,000 loc

The sandwich giant's initial public offering underscores the value of scalable franchising and operational execution in a challenging economic landscape.

New research suggests that the rise of AI-driven search is penalizing multi-location brands for operational inconsistencies, making location-level discipline a critical factor in local marketing performance.

Kroger's $1.65 billion acquisition of regional grocer Giant Eagle aims to bolster its midwestern footprint and expand its data-driven retail media capabilities.

New dynamic creative optimization tools allow multi-unit brands to tailor 3D digital-out-of-home advertising based on real-time local environmental conditions.

Multi-location brands are exploring packaging as a primary first-party data channel to compete with digital retail media and capture shopper intelligence in physical stores.