Health & Fitness Association

Industry experts share a strategic 90-day roadmap for boutique fitness operators to secure founding members and achieve full funding before their studio doors officially open.

Multi-unit gym operators are being urged to bridge the 'execution gap' by utilizing existing member data to trigger immediate, automated engagement actions.

PureGym is coming for the U.S. market, and its 2025 financial results give it plenty of momentum to do so.

Industry expert Mark Fisher outlines essential strategies for fitness operators to generate high-quality leads by focusing on consumer outcomes and building brand trust.

US gyms see record visitation, 70% of Americans may be obese

Virtuagym has launched its latest solution, Virtuagym Connect, a retrofit sensor that attaches to existing stack weight machines to automatically track repetitions, sets and weights and gamifies the training experience.

Planet Fitness sets record with 3.7M teens in summer program

Exercise is moving higher up the agenda for Gen Z — nearly three-quarters (73%) of young people report working out at least twice per week, up 11 percentage points from 2024, according to a new survey from The Gym Group in the U.K.

Discover Strength is thrilled to announce the opening of its location in South Lake, TX.

A premium gym experience doesn’t always have to mean a hefty membership price.