Marketing — page 2

Franchisees Place Digital Screens in Local Venues and Sell Targeted Advertising Betting on an emerging brand can feel like a leap of faith, but it’s a lot easier when you believe i

Kroger's $1.65 billion acquisition of regional grocer Giant Eagle aims to bolster its midwestern footprint and expand its data-driven retail media capabilities.

Walmart's acquisition of the CTV ad platform Vibe.co aims to lower advertising barriers for mid-market brands while competing with Amazon’s mature media business.

Errol and Amber Stump win Franchisee of the Year with Screenmobile

The mass retailer is expanding its ad-tech capabilities with a $1.4 billion deal for a connected TV platform to enhance its full-funnel advertising strategy for brand partners.

Walmart's acquisition of CTV platform Vibe.co signals a move to provide small and mid-market brands with performance-driven advertising tools tied to shopper data.

Scorpion's acquisition of 1SEO highlights a shift toward AI-powered marketing platforms designed to help local service businesses navigate changing digital discovery environments.

Proforma distributorships that recently welcomed Sales Professionals include Proforma Strategic Promotions, Proforma 3rd Degree Marketing, Proforma Print Marketing, and Waterfront Promotional Merchandising.

Walmart’s new partnership with Magnite may signal a broader shift in how retail media networks operate.

WEST PALM BEACH, FL, May 26, 2026 / 24-7PressRelease / -- Fully Promoted has been named to the PPAI 100 list for 2026.

Former franchisee Walter Miska has been named president of the United Franchise Group brand, bringing nearly a decade of experience as a multi-unit owner.

The low-overhead digital advertising model allows franchisees to scale by installing media screens in local businesses like restaurants and gyms without the need for a physical storefront.

Albertsons Media Collective has launched a new modeling methodology with Analytic Partners to help advertisers measure long-term customer lifetime value and predicted revenue.

For 40 years, the Misenheimer family has built more than just a successful Minuteman Press franchise in Newburyport, Massachusetts—they’ve built a legacy rooted in hard work, relationships, and community.

The 21,000-unit dollar store chain is leveraging AI and its massive physical footprint to grow its retail media network for advertisers.

For 40 years, the Misenheimer family has built more than just a successful Minuteman Press franchise in Newburyport, Massachusetts—they’ve built a legacy rooted in hard work, relationships, and community.

Convenience store operators can gain a competitive advantage and drive customer loyalty by prioritizing restroom cleanliness as a core marketing strategy.

Proforma ranked third largest franchisor by Tampa Bay Business Journal

Swiftly’s partnership with Vistar Media integrates digital out-of-home advertising with retail media platforms, targeting shoppers across 1.1 million screens in high-traffic environments like grocery and convenience stores.

Stater Bros. Markets is launching a programmatic in-store audio and digital media platform across its network to manage targeted messaging for its 2.5 million weekly visitors.

Alliance Franchise Brands celebrates 50 years as a leading franchisor of marketing, print, and visual communications companies in the US and Canada.

WEST PALM BEACH, FL, April 16, 2026 / 24-7PressRelease / -- Fully Promoted® has named Walter Miska as its brand president, effective immediately.

Mark Calis marks 40 years with Minuteman Press in DC

In franchising, the real magic happens when global branding meets local storytelling.