Boutique fitness — page 12

The fitness and wellness industry is one of many that know how to talk to women.

The Federal Trade Commission secured a $17 million settlement against Xponential Fitness over alleged franchise disclosure violations.

JETSET Pilates is proud to announce the grand opening of its newest luxury studio in Oviedo, Florida.

JetSet Pilates expands to Chicago and Boston with dozens of locations.

JETSET Pilates is setting its sights on continued growth across Massachusetts, anchored by its existing Wellesley studio.

Strong Pilates to open eight new studios in Maryland and Virginia.

Pvolve has quickly risen to the top of boutique fitness. Now, the brand is looking to capitalize on its popularity by embarking on a major expansion push in New York City.

Discover Strength is excited to announce its next phase of East Coast expansion with two New Jersey studios.

Canada-based Kommunity Fitness is breaking into the U.S. market, bolstered by the appointment of former Club Pilates president Mike Gray.

Fitura Brands, Inc. plans to offer franchise opportunities in racquet sports, athletic reformer Pilates, and contrast therapy recovery.

Fitura launches with $20M valuation for padel, Pilates and recovery franchises.

Life Fitness / Hammer Strength and Merrithew are joining forces to bring premium Pilates equipment to more operators across the United States.

Alloy Personal Training has secured a growth investment from CapitalSpring as the boutique personal training brand looks to expand its national footprint.

NEIGHBORHOOD barre , the boutique fitness franchise with nearly 30 units that is a results-driven barre workout focused on intentional movement and building long, lean muscle in a “come as…

Adam Shane brings Yoga Joint to New York with 15 locations planned

SLT (Strengthen Lengthen Tone) is making a bold push for expansion, announcing its intention to acquire reformer-based Pilates studios across the United States following a recent multimillion-dollar investment.

Kayla and Ben Logue own two JetSet Pilates studios in North Carolina.

After another standout year in 2025, which saw 28,615 participants take on the challenge and 15,059 successfully complete 20 classes in 31 days, Pure Barre is inviting members and new clients alike to recommit to their w

Gary Molinero and Curtis Bielski open Body Fit Training in Little Italy, San Diego.

The Athletic Clubs partners with Lululemon and expands to 7 NYC locations

The investment further validates Alloy’s differentiated business model, strong unit-level economics, and people-first culture.

Strong Pilates has officially entered the California market, opening its first Golden State studio in West Hollywood as the Australia-founded brand accelerates ambitious U.S.

Life Time aims to lead in reformer Pilates with new studios

Pilates Addiction had a successful 2025, and it’s maintaining that growth momentum through the beginning of 2026.