Boutique fitness in Fitness. Gym, boutique studio and recovery franchise news: unit growth, ownership changes and the brands operators actually run.
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FIT House of Brands’ Pilates-yoga-toning concept has officially reached 100 locations globally as it accelerates domestic expansion and prepares to launch a seasonal Hamptons activ
Row House , the leading indoor rowing franchise, delivers an unmatched experience built around community, inclusivity, and sustainable results.
To commemorate the occasion, BFT will host "BFT Day" on Saturday, June 27, 2026.
Tim Bouziane and Michael Constantino own a Rumble studio in Lithia.
David Houten worked as a high school psychologist for 26 years, while his wife built her career as an art teacher.
The boutique strength-training brand has introduced a new brand platform to highlight how the discipline built in its studios applies to members' daily lives.
The independently-owned Pilates brand brings its Abs Arms Ass classes east just in time for summer The “Queen of Pilates” is adding Sag Harbor to her kingdom. New York Pilates open
The Amsterdam wellness brand makes its drop-in debut at Othership Flatiron with a two-day pop-up pairing music-led movement with sauna, ice and breathwork for the deeper-seeker set
The indoor golf franchise is bridging the gap between simulator play and outdoor performance with a new national year-round competitive platform.
With his MBA, love of fitness and deeply woven family ties in franchising, Ryan Morningstar seems like a natural fit to lead a high-energy indoor cycling franchise like CycleBar.
When Jenna Fisher walked into NEIGHBORHOOD barre for the first time, she arrived as a 20-year runner and a 10-year barre enthusiast.
Discover Strength is celebrating its 20th anniversary on May 22, marking two decades of innovation, resilience, and leadership in the fitness industry.
Pure Barre Reform fuses the best elements of Pure Barre's renowned technique with Pilates movement patterns to deliver a 50-minute, full-body workout centered on resistance, control and coordination.
HOTWORX CEO Stephen P. Smith named a 2026 Most Admired C-Suite Executive.
Boutique fitness giant Orangetheory is launching a limited-edition 'I Scream for Orange Cream' protein bar in partnership with plant-based brand Trubar.
The pilates franchise is rolling out 'Connect,' an in-studio system featuring integrated tablets and color-coded intensity tracking to provide members with real-time performance feedback.
Pilates Addiction reaches new company milestone, selling over 300 territories in 27 states.
Modern reformer pilates franchise JETSET Pilates continues its Georgia expansion with a new studio opening in Buckhead, managed by multi-unit partners Nick and Neo Celeste.
Sequel Brands' Pilates concept reaches 300 licenses sold across 27 states less than a year after opening its first California studio.
The functional fitness brand is targeting women ages 35-65 with science-backed programming as it seeks to differentiate itself in a crowded boutique studio market.
CEO Shanna Missett Nelson discusses leadidng the 2,100-unit dance-fitness brand through post-pandemic adaptations and efforts to reach younger consumers.
NEIGHBORHOOD barre franchisee Ainsley Hightower expands her business in Tennessee, taking over a struggling studio and growing the brand's presence.
Jaclyn Haddow’s career has always been a reflection of inner passions.
New York boutique studios and large fitness franchises are implementing official Hyrox partnerships and hybrid training programs to capitalize on the fitness-racing phenomenon's upcoming NYC event.