
Why Consistency is Becoming Fitness’s New Currency
New industry data suggests the future of fitness growth won’t be defined by acquisition alone.
Gym & HVLP in Fitness. Gym, boutique studio and recovery franchise news: unit growth, ownership changes and the brands operators actually run.
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New industry data suggests the future of fitness growth won’t be defined by acquisition alone.

CR Fitness to open 20 clubs in Phoenix by 2027
Crunch Fitness Franchisee Fit Fusion Expands in the Rocky Mountain Region with Crunch Hampden, Crunch 92nd & Wadsworth, Crunch Wheat Ridge, and (coming soon) Crunch North Glenn DEN

Franchise Equity Partners has acquired Bravo Fit, the largest Planet Fitness franchisee in Australia.

Franchise Equity Partners has acquired Bravo Fit, which operates 32 Planet Fitness clubs and holds development rights for roughly 100 locations across Australia

Leaning into the soft clubbing trend, Planet Fitness has tapped Apple Music for a ’90s-themed party night at its gyms.

Urban Gym Group acquires Iconic Health Clubs in Ireland, adding 4 clubs

The integration allows operators to incorporate Wattbike’s non-invasive VO2 max assessments into member onboarding, programming and EGYM’s Cardio BioAge platform

Jack of all trades, master of none: new findings show that philosophy is exactly what’s hurting fitness and wellness apps in the age of AI

The co-founder of Planet Fitness, Grondahl leaves behind an impressive legacy he built alongside his brother, Michael Marc Grondahl, the co-founder of gym giant Planet Fitness alon
UFC GYM® will continue its global expansion with the upcoming opening of UFC GYM® Murfreesboro in fall 2026.

ABC Fitness introduces AI-powered infrastructure to automate workflows and personalize experiences for 30K+ operators

EoS Fitness opens nine gyms in Q2, expands to 225 locations.

The Texas-founded operator has transformed three Fitness Connection locations with expanded strength areas, upgraded cardio and sought-after recovery amenities as competition to meet growing member expectations intensifi

Planet Fitness’ recent strength training-focused marketing campaign was meant to fuel membership growth but intimidated core customers instead, according to a new lawsuit
High-end fitness operators claimed four of the ten largest retail leases in New York City in 2025, with major gym deals taking the two top spots
The partnership combines fitness and hockey fandom through interactive activities, digital engagement, and in-club activations.

FitRack, a new multi-user training hub, is designed to help gyms increase programming capacity and support small-group training without expanding their equipment footprint

New data spotlights a “readiness gap”: personal trainers aren’t lacking for certifications, but they’re not getting the business coaching they need to thrive in a complex fitness i

More than 600 Movement Gyms members have pledged to freeze their memberships, while similar organizing efforts are already underway elsewhere in the fitness industry Workers and su

Gold’s Gym is ditching its co-CEO model, appointing Brad Reynolds as its lone chief executive as it promises a “fundamental transformation” in franchise operations Gold’s Gym has a
Gold's Gym has named Brad Reynolds as sole CEO, signaling a shift for a well-known fitness brand.

The Boutique Gym Franchise Combines Training, Wellness Services and Support With its comprehensive approach to wellness, VP Fitness is helping people become a better version of the

As participation in weekly exercise rises in Ireland, the U.K.’s largest low-price gym operator is entering the market PureGym is headed to Ireland, the European gym giant has anno