Boutique fitness — page 2

Anne Mahlum pays $123,000 to Y7 workers after yoga chain's collapse

Co-owners Lacey and Russell Williams bring high-energy classes and a black-and-gold studio to the community this winter.

Italy’s largest gym chain is making a major bet on AI-powered personal training.

Kommunity Fitness signs first US franchise deal in New Jersey

From the first visit forward, small details can have a lasting impact on member behavior.

Jay Diederich is the co-founder and CEO of Ace Pickleball Club, the brand was the first to start franchising in 2023, before watching the floodgates open as other pickleball brands…

The pickleball franchise boom is struggling due to high rents and unrealistic revenue projections, with many clubs facing financial struggles.

JETSET Pilates, the fast-growing modern Reformer Pilates franchise offering premium, full-body workouts, is expanding in San Diego with a new studio opening in the Liberty Station neighborhood.

Pure Barre is looking to make boutique fitness more accessible to students.

This year's campaign builds on the momentum of 2025, when HOTWORX members, franchisees and the corporate team raised $63,253.42 for veterans and military women battling breast cancer.

Pure Barre is offering students a new Student Unlimited Membership, providing a third space in the midst of busy schedules.

Founded by Adrian Ramirez in 2012, RockSalt combines Pilates fundamentals with cardio, resistance, weights and choreography to create a high-energy, full-body workout centered on strength, movement and community.

Kalene Hoffmann and Cassie DaLuzVieira own 5 Bodybar Pilates units.

LA Fitness opens 200 Pilates studios across US and Canada.

Neighborhood Barre is a boutique fitness brand offering inclusive barre workouts for all fitness levels, founded in 2011 by Katy Richardson in Knoxville, Tennessee.

Jamie Weeks, a former Orangetheory Fitness mega-franchisee and founder of SweatHouz, is teaming with Beachbody co-founder Jon Congdon to launch better.states, a new wellness concept centered on what it’s calling…

PVOLVE opens three new studios in California, Indiana and Maryland.

Now under new leadership, the yoga giant is expanding in New York, Miami, Nashville and Southern California while entering new markets including Long Island and New Jersey

PVOLVE is continuing its rapid national expansion with two new franchise agreements that will bring additional studios to Tacoma, Washington and Brookfield, Wisconsin.

Five Iron Studio is a more flexible version of the franchise model.

PickleRage announced plans for new locations in Bakersfield, California and Tampa, Florida as part of its national expansion strategy.

A strength training brand has signed a retail lease on Manhattan’s Upper East Side.

Pickleball Kingdom expands its international presence with a master franchise agreement in Australia and New Zealand, marking its fourth country with the brand.

Orangetheory is the latest fitness chain to look to the restaurant business for leadership, naming former Pizza Hut U.S.