
How PR Can Elevate Your Franchise Development Marketing
PR can elevate franchise development marketing by boosting credibility and increasing website traffic.
Suppliers in Franchise Industry. News about franchising itself: franchisors, suppliers, associations, FDDs and the business of selling franchises.
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PR can elevate franchise development marketing by boosting credibility and increasing website traffic.

In franchise development, brands should always look under rocks and for pathways of least resistance – why?

Emerging brands need to have a solid marketing plan in place to encourage healthy franchise growth.
Jayne Levy, VP of Communications at Unity Rd., presents at YoungConference, an event geared for the Millennial generation of franchise leaders.

The monthly news roundup for franchise consumer marketers includes predictions for 2022 and various industry trends.

The first step to finding an ideal franchisee: knowing what makes them ideal.

Franchisors can generate leads through various marketing tools and strategies.

The 2021 Annual Franchise Marketing Report highlighted the top challenges faced by franchise marketers, including the ongoing pandemic and competitive market.

It's not abnormal to dismiss an unresponsive candidate as cold.

So you’re ready to start deploying your budget and get in front of buyers who are qualified and ready to buy.

Knowing how to choose a franchisee is crucial for business growth, and FranNet's experience can provide valuable insights.

Uncovering great human interest stories can help brands become great versus good.

Franchisors spent 23% of digital budget on advertising portals in 2020.

Your development website is a critical part of the franchise sales process for a very simple reason: It’s how you’ll generate the most leads.

They coach their franchisees. They implement and live, in their actions and culture, a mindset of proactively mentoring, teaching, and monitoring the performance of their franchisees.

Franchisors define target personas and markets to grow their brand

Franchise sales organization Raintree experienced a record-breaking year, with a 140% increase in year-over-year revenue and a 100% increase in franchise sales compared to 2019 and 2020.

Liane Caruso emphasizes the importance of trusted professionals in the franchising process, highlighting the value they bring to the franchisor-franchisee relationship.

Money Pages ranks No. 1 in Advertising Services on Entrepreneur's 2022 Franchise 500.

The 2021 Annual Franchise Marketing Report provides franchise consumer marketers with valuable data and analysis to benchmark their performance and improve marketing efforts.

While franchisors may have a general idea of their sales goals, many don’t know their ideal outcome when it comes to PR, digital marketing, creative content or social media.

Trend alerts to assist you with your international expansion plans

The 2021 STAR Awards recognize the best in franchise recruitment, with Payroll Vault winning best overall performance.

FUND Scores can be correlated with franchise loan performance to predict loan success, helping lenders make informed decisions.