TL;DR
Hy-Vee is building 26 Wahlburger restaurants, making it the largest franchisee of the burger chain, and partnering with Orangetheory Fitness to offer group fitness programs in its stores. The company is adapting to changing consumer habits with these new initiatives.
Supermarket operator Hy-Vee is adapting to consumer shopping and eating habits with its latest announcements. According to a recent Nation’s Restaurant News article , the company will build and operate 26 Wahlburger restaurants, which would make the brand the largest franchisee of the burger chain. Earlier this week, Hy-Vee also introduced a new partnership with Orangetheory Fitness that would connect group fitness programs to Hy-Vee stores creating a one-stop shop for wellness.
“These unprecedented collaborations reinforce our company’s longstanding commitment to health and wellness, culinary expertise and customer experience,” said Randy Edeker, Hy-Vee’s chairman, president and CEO. “However, they also represent a bold step to deliberately evolve our business to meet the change in our customers’ lifestyles and spending habits. These partnerships keep us on the leading edge as the retail grocery industry evolves.”
Hy-Vee currently has $9.8 billion in annual sales and operates in the Midwest mostly with 240 supermarkets open. The Twin Cities will open the first Hy-Vee with Orangetheory Fitness location later in 2017.
In this story
This story was originally published in 1851 Franchise on September 1, 2017. Burnaze summarizes and links to the original reporting.
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