TL;DR
Qualtrics has published a list of 10 essential books for consumer experience leaders. The list includes books such as "Built To Win" and "Think Again".
Qualtrics has published a list of 10 “must read” books for consumer experience leaders. For more on each book, go here to download the list.
Built To Win: Designing a Customer-Centric Culture that Drives Value for Your Business, by Annette Franz
Think Again: The Power of Knowing What You Don't Know by Adam Grant
Experiencing Design: The Innovator's Journey by Jeanne Liedtka, Karen Hold, and Jessica Eldridge
Empathy in Action: How To Deliver Great Customer Experiences at Scale by Tony Bates and Natalie Petouhoff
Define and Deliver Exceptional Customer Service: Proven Strategies To Maximize Your Profits by Kelly Henry
A Complaint Is a Gift: How To Learn from Critical Feedback and Recover Customer Loyalty by Janelle Barlow
The Four CX Pillars To Grow Your Business Now: The Customer Experience Manager Playbook by Adrian L. Brady-Cesena
Uncopyable: How To Create an Unfair Advantage Over Your Competition by Steve Miller
The Intuitive Customer: 7 Imperatives for Moving Your Customer Experience to the Next Level by Colin Shaw & Ryan Hamilton
Do B2B Better: Drive Growth Through Game-Changing Customer Experience by Jim Tincher
Get Started in Franchising
Franchise Rankings & Awards
Franchise Sales & Development
Featured Franchise Stories
Franchising.com is produced by Franchise Update Media. Franchise Update Media has its finger on the pulse of franchising with unrivalled audience intelligence and market driven data. No media company understands the franchise landscape deeper than Franchise Update Media.
1201 New York Avenue NW, Suite 300A Washington, DC 20005 PH. (408) 402-5681
Franchisee Financing & Lending
Site Selection & Real Estate
Supply Chain & Procurement
Annual Franchise Development Report
Multi-Unit Franchising Conference
Franchise Growth & Marketing Conference
Franchise Leadership & Development Conference
Multi-Unit Franchisee Magazine
Franchise Update Magazine
Franchise Update Franchisor Report
Franchising Express Report
International Franchise Report
Multi-Unit Franchisee Report
The franchise listed above are not related to or endorsed by Franchise Update or Franchise Update Media Group. We are not engaged in, supporting, or endorsing any specific franchise, business opportunity, company or individual. No statement in this site is to be construed as a recommendation. We encourage prospective franchise buyers to perform extensive due diligence when considering a franchise opportunity.
In this story
This story was originally published by Eddy Goldberg in Franchising.com on March 14, 2023. Burnaze summarizes and links to the original reporting.
Read the full story at Franchising.comLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.
