TL;DR
A study found that almost all consumers expect to shop via social media this year. The pandemic may be winding down, with various trends and reports emerging in the franchise consumer marketing space.
Welcome back to our monthly news roundup for franchise consumer marketers. Hold your breath and cross your fingers, but is the pandemic finally winding down? Yes or no, if you have news items, trends, reports, or studies you think will be useful to CMOs and our other franchise consumer marketing readers, please forward them our way! And now, the news… and then some.
Almost All Consumers Expect To Shop via Social This Year (Study)
How Plant-Based Menus Are Changing the Perception of Fast Food
London Burger King Goes Fully Vegan in Trial Run
Restaurants Are Suing Google for Creating Digital Storefronts Without Their Permission
Meta: Underreporting of iOS Web Conversions Down to 8% from 15% Last September
Menu Price Inflation Hit 41-Year High in February
Restaurants Debate Masking Rules as Covid-19 Rules Rapidly Disappear
Why People Keep Buying Restaurants (Podcast with Robin Gagnon)
Report: Commercial Real Estate Market Q4 2021 (Stan Johnson Co.)
The Next Next Gen: The Solos Are Coming!
IFA Launches Hispanic Latino Franchise Leadership Council
Labor Shortages Are Causing Companies To Go on Hiring Sprees – Here’s Why
Employees Want To Stay, But Are Employers Giving Them a Reason To? (Oracle Ebook)
A Simple Guide To Designing a World-Class Employee Experience Program (Qualtrics Ebook)
Three Starbucks Stores Unionize in a Single Afternoon
High-Profile Union Campaigns Offer a Learning Opportunity for HR
DoorDash’s 2021 Revenue Tops Pandemic Record; Expects Continued Growth
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In this story
This story was originally published by Eddy Goldberg in Franchising.com on March 22, 2022. Burnaze summarizes and links to the original reporting.
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