Crunch Fitness franchisee holding TRAINing Day in Southeast

CR Fitness Holdings, the franchisee of 98 Crunch Fitness locations throughout Florida, Texas, Georgia, North Carolina, and Tennessee, today announced it will hold “TRAINing Day” on August 29 across its network of clubs.

The promotional event will see the company offer each of its million-plus Crunch Fitness members two complimentary 30-minute personal training sessions. In total, CR Fitness Holdings is giving their members more than two million free half-hour consultations with Crunch’s certified personal trainers.

TRAINing Day’s stated goal is “to help members start, strengthen, or transform their fitness journeys.” The free sessions will encourage members to connect with expert trainers and level up their approach in a number of areas, from strength training and nutrition to mobility and recovery.

“At CR Fitness, we believe personal training is about more than just the workout – it’s about giving members the knowledge, motivation, and customized routines to build sustainable fitness habits,” said Tony Scrimale, CEO of CR Fitness Holdings. “TRAINing Day reflects our commitment to helping every member achieve their goals by connecting them with certified fitness professionals who provide personalized guidance, encouragement, and proven results.”

On TRAINing Day, CR Fitness Holdings will also be holding two additional prize giveaways. One member will win 50 personal training sessions, while two others will win 10 sessions each.

CR Fitness Holdings is made up of three holding groups: CR Fitness Holdings LLC, Southwest Fitness Holdings, LLC, and Blue Ridge Fitness Holdings, LLC. All three groups will be participating in TRAINing Day this coming Saturday.

To take advantage of TRAINing Day, current members can sign up at their fitness club’s personal training bar. Prospective new members can gain access by signing up by the end of August, during which time CR Fitness Holdings is also running their best sign-up offer of the year.

CR Fitness is currently on track to operate 110 Crunch Fitness locations by the end of this year, with expansions planned in Florida, Georgia, Texas, North Carolina, Tennessee, and Arizona. As one of the brand’s biggest franchisees, CR Fitness takes pride in providing members with access to high-quality equipment and great training services while also creating more than 70 jobs locally per club.