Crunch Fitness Franchisee Announces TRAINing Day

As part of the one-day event, more than 1 million CR Fitness Holdings members will have access to two complimentary 30-minute personal training sessions, totaling 2 million free sessions across the franchise group.

Read the original at Franchising.com
Crunch Fitness Franchisee Announces TRAINing Day

TL;DR

CR Fitness Holdings, a Crunch Fitness franchisee, is hosting a one-day event called TRAINing Day, offering over 1 million members two complimentary 30-minute personal training sessions. The event is part of the franchise group's expansion across several states, with a goal of operating 110 locations nationwide by the end of 2026.

As part of the one-day event, more than 1 million CR Fitness Holdings members will have access to two complimentary 30-minute personal training sessions, totaling 2 million free sessions across the franchise group. All three CR Fitness Holdings entities – CR Fitness Holdings LLC, Southwest Fitness Holdings LLC, and Blue Ridge Fitness Holdings LLC – will be participating in this promotion.

Created to help members start, strengthen, or transform their fitness journeys, TRAINing Day will give members the opportunity to connect directly with Crunch's certified personal trainers for expert guidance and personalized coaching. Training sessions may focus on areas including strength training, functional fitness, mobility, nutrition, and recovery.

On Saturday, October 10th, members who complete their complimentary first personal training session will receive a second session at no cost.

"At CR Fitness, we believe personal training is about more than just the workout - it's about giving members the knowledge, motivation, and customized routines to build sustainable fitness habits," said Tony Scrimale, CEO of CR Fitness Holdings. "TRAINing Day reflects our commitment to helping every member achieve their goals by connecting them with certified fitness professionals who provide personalized guidance, encouragement, and proven results."

  • A prize drawing offering additional personal training sessions

In addition to personal training, members can take advantage of Crunch's extensive training offerings and equipment, including HIITZone, Performance Turf, and Booty Builder equipment, designed to support a wide range of fitness goals and training styles.

Throughout the month of October, prospective members can join for just $1 Enrollment, with memberships starting as low as $9.99 per month.

TRAINing day will be valid at all 99 open locations currently operated by CR Fitness Holdings. Members can visit the Personal Training Bar at their local participating Crunch club to sign up for their complimentary session. The promotion is available for one day only. See participating clubs for details.

CR Fitness remains on track to operate 110 locations nationwide by the end of 2026. Each new club opening creates more than 70 local career opportunities across personal training, group fitness, sales, operations, member services, and club leadership.

As CR Fitness Holdings continues its expansion across Florida, Georgia, Texas, North Carolina, Tennessee, and Arizona, the franchise group remains committed to delivering the Crunch Fitness experience through high-quality equipment, innovative group fitness programming, personal training, and the brand's No Judgments philosophy.

In this story

This story was originally published in Franchising.com on October 2, 2026. Burnaze summarizes and links to the original reporting.

Read the full story at Franchising.com

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