TL;DR
Corporación Multi Inversiones (CMI) is investing $1.8 billion to expand its presence in North America, with $190 million allocated to open 100 new Pollo Campero units in the US. Pollo Campero currently has 77 units across 16 states and plans to focus its growth on the southern states, spreading coast to coast.
The Guatemala-based parent conglomerate Corporación Multi Inversiones (CMI) is investing $1.8 billion across 16 countries as part of its strategic plan for the next three years. The fast-casual chicken restaurant chain, Pollo Campero, is under CMI’s umbrella of brands and will receive $190 million to open 100 additional units in the U.S.
“We have successful partners committed to growing the brand after performing very well,” says Director of Franchise Development Blas Escarcega. “They are working with us to develop more in their markets. I’m also recruiting new franchisees into the system, and the key will be to partner with the right ones who have the attributes we’re looking for, whether it’s capital, attitude, the ability to work collaboratively, and the skill set to be able to grow the brand.”
As of right now, Pollo Campero has 77 units across 16 states, with a significant presence in southern states. The brand plans on focusing its growth on the south spreading coast to coast in markets like Texas, Utah, Arizona and Colorado.
In this story
This story was originally published in 1851 Franchise on November 15, 2022. Burnaze summarizes and links to the original reporting.
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