QSR: Franchising Vet to Lead CoreLife's Western Expansion

QSR.com is reporting CoreLife Eatery, the three-year-old health-food franchise, has hired Brooks Speirs as vice president of franchise development. Speirs will work with CoreLife’s senior vice president of franchise development, Steven Corp, to spearhead the brands increasingly aggressive franchise expansion efforts.

Founded in Syracuse, New York in 2015, CoreLife Eater already has 29 franchise locations, with another 55 in the pipeline for 2018. The brand has recently secured development agreements for new units in Florida, North Carolina, Ohio and Pennsylvania.

Speirs brings 17 years of experience in franchise sales to CoreLife Eatery, having worked in development roles for franchise brands including Teriyaki Madness, Moe’s Southwest Grill and Quiznos.

In an interview with QSR, Speirs said, “When it comes to fast casual concepts, CoreLife Eatery is truly a breath of fresh air. When you pair a unique and exciting model with a driven and experienced team to oversee development, there is unlimited potential for growth and success. I’m thrilled to have the opportunity to use my industry experience and my knowledge of the Western United States market to further the advancement of the nation’s next leading brand.”