Griswold Re-Franchises Company-Owned Locations to Simplify Operations and Support Franchisees

Griswold was recently featured in a Home Health Care News (HHCN) article highlighting the strategic shift some home care franchises are making regarding company-owned locations. Griswold, a home care provider franchise based in Blue Bell, Pennsylvania, has opted to reduce its corporate-owned presence and focus solely on its five Pennsylvania offices. refranchising three of its eight company-owned locations across multiple states.

“The idea of the company-owned location, in our mind, was this ‘test kitchen’ philosophy,” Griswold CEO Mike Slupecki told HHCN. “We didn’t feel we benefited by having eight company-owned locations to test things out on.”

However, over time, the company found that managing these sites presented significant operational complexities, especially given varying state regulations on home care services, wage laws and other compliance factors.

Slupecki emphasizes that scaling back on company-owned locations helps Griswold simplify operations and focus more on supporting franchisees. Operating in multiple states requires extensive resources to navigate diverse regulatory requirements, which can detract from broader franchise goals. By refranchising the locations outside of Pennsylvania, Griswold aims to reduce these challenges, making it easier to allocate resources toward franchisee support and growth.

This shift underscores Griswold’s commitment to its franchise-based model, allowing it to continue expanding while streamlining operations. The decision to refranchise aligns Griswold with other home care providers taking a similar path, reinforcing the brand’s focus on franchisee success and simplifying operations for long-term sustainability.