Nation’s Restaurant News: Five Technologies to Watch in 2017

The restaurant industry is being driven forward by technology innovations, including in-home digital assistants and social media marketing.

Read the original at 1851 Franchise
Nation’s Restaurant News: Five Technologies to Watch in 2017

TL;DR

The restaurant industry is being driven forward by technology innovations, including in-home digital assistants and social media marketing. Nation's Restaurant News rounded up the top five technologies that should be on brands' radars in 2017.

Technology innovations are driving the restaurant industry forward. From being able to order for delivery by shouting at a table top device to sending a text message of the pizza emoji and having your favorite pie show up minutes later, the traditional restaurant experience has done a complete 180. Because these types of technologies are expected to continue making waves in 2017, Nation’s Restaurant News rounded up the top five that should be on brands’ radars.

1. Amazon Echo and Google Home

In-home digital assistants—or “smart homes”—are on the ride. Platforms like Amazon Echo and Google Home are giving chains the opportunity to reach a new group of customers.

2. Social Media Delivery

Brands are already trying to reach consumers on their social media platforms. So it makes sense for them to add ordering into the mix on Facebook and Twitter. Not only does the move encourage more transactions, it also boosts customer engagement.

3. Delivery-Only Restaurants

More and more consumers are ditching the traditional restaurant experience to eat in the comfort of their own homes. After the success of delivery-only brands like Ando, it’s likely that other restaurant concepts will hop on board.

In this story

This story was originally published in 1851 Franchise on December 30, 2016. Burnaze summarizes and links to the original reporting.

Read the full story at 1851 Franchise

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