By Tapping into Franchisee Passion, Jean Baudrand is Fueling Beef ‘O’ Brady’s and The Brass Tap’s Growth

Jean Baudrand is taking on the franchising industry through his role as the chief development officer of FSC Franchise Co., the company behind Beef ‘O’ Brady’s and The Brass Tap. But before he joined that team to lead its ongoing expansion initiatives, Baudrand rose through the ranks in the restaurant business.

Restaurants have always played a role in Baudrand’s career—he got his start through a position with Burger King. He spent 12 years with the fast food giant, eventually becoming the head of development in the U.S.

He later switched over to Burger King’s international division before moving on to a role with Yum! Brands, where he served as their vice president of international development. He stayed with Yum!

Brands for eight years, until his wife passed away and his priorities shifted. In order to cut down on international travel and be closer with his children, he started working as a consultant for other restaurant franchise brands. But his passion for development never waned.

Baudrand got back into the development side of the business with Quiznos, where he briefly served as the brand’s president of international development. He then accepted a position as the head of business development for TGI Fridays before stumbling across the opportunity to spearhead growth with FSC Franchise Co.

Baudrand wasn’t familiar with franchising at all before he started working for Burger King out of college. However, he has been able to learn the ins and outs through the different roles that he has taken on over the years. He loves the franchising business model, which he believes is a flexible, mutually profitable arrangement that brings brands and local experts together.

As the chief development officer of FSC Franchise Co., Baudrand works towards realizing exponential growth for Beef ‘O’ Brady’s and The Brass Tap. He reviews where the brands are in certain development deals, helps to move those forward, and ensures that the brands’ business models are operating smoothly. Baudrand also provides support to franchisees as needed to continue securing the brands’ success across their entire systems.

Baudrand’s goal is to see positive performance results from every project that he tackles. He wants to optimize the system so that all new restaurants that open are exceeding franchisees’ expectations. To turn local success into overall progress for both the Beef ‘O’ Brady’s and The Brass Tap brands, Baudrand is shifting his focus to multi-unit owners who are looking to get in on the ground level of two rapidly growing concepts.

Baudrand believes that the power fueling the industry only reaches its full potential when franchisors and franchisees are working together and each bringing something unique to the table. Going forward, his goal is to ensure that FSC Franchise Co. is working with people who share their passion for growth and taking their concepts to the next level.

• Key roles held by Jean Baudrand:
• Head of development in the U.S. for Burger King
• Vice president of international development for Yum! Brands
• President of international development for Quiznos
• Head of business development for TGI Fridays