Showhomes Introduces Proprietary ShowSuite Technology to Transform Home Staging Operations

Home staging operations

Home staging operators have historically relied on a collection of disconnected systems to manage customer relationships, proposals, inventory, scheduling, payments and financial reporting. Utilizing multiple tools, including StageForce, QuickBooks, HubSpot, DocuSign and Proposify, while valuable individually, created a fragmented approach that could result in redundant data entry, operational delays and limited visibility across the business. ShowSuite was developed to integrate and orchestrate those essential functions into a unified studio management platform built around the day-to-day needs of Showhomes franchisees.

“Technology should do more than record what has already happened. It should help business owners understand what is happening now, understand why it’s happening, and determine what to do next,” said Al Salas, CEO of Showhomes. “We designed ShowSuite to give our franchisees the visibility, insights and operational support they need to make better-informed decisions and improve the drivers of their profitability.”

Key features and benefits

Through one centralized system, ShowSuite integrates key business functions, including:

• Client and real estate agent relationship management

• Project workflows and scheduling

• Inventory tracking and utilization

• Pricing, proposals and payments

• Real-time business performance dashboards

With native capabilities like market-driven pricing recommendations and return-on-investment models that help drive staging decisions, ShowSuite helps studio owners optimize their inventory, improve their close rates, and assists customers to better understand how Showhomes can materially improve a listing’s outcome. The platform also supports a more seamless customer journey by making it easier to prepare, receive, and approve proposals, coordinate project timelines, manage payments and communicate throughout the staging process.

“Our role as a brand is to be both an innovator and a curator of the industry’s best practices,” said Marisa Salas, Chairwoman of Showhomes. “We are building technology around how our franchisees actually operate, rather than asking them to adapt their businesses to generic systems that were not created for home staging.”

Homeowners and real estate professionals benefit from the platform’s purpose to support a more responsive, transparent and consistent experience. Franchisees can spend less time navigating administrative systems and more time advising clients, managing projects and preparing homes to make a stronger impression in the market.