Checkers & Rally’s mark 40 years with '80s musical collab

Checkers & Rally’s, the twin drive-through restaurants brands known to their fans as late-night destinations, Thursday announced that they’re marking their 40 year “Flava Versary” with the release of an ‘80s inspired single and several new menu items.

“Forty years is an incredible milestone, but we’ve never been a brand that’s interested in blending in,” said Chris Tebben, CEO of Checkers & Rally’s. “We were born to bring bold, craveable flavor to fast food, and that fearlessly original spirit still defines us today. Our 40th Flava Versary celebrates everything fans love about Checkers & Rally’s and teaming up with Yung Gravy to put a fresh spin on an iconic ’80s anthem is the perfect way to turn up the flavor for our biggest birthday yet.”

The song Checkers & Rally’s have produced with rapper Yung Gravy as part of their 40th birthday celebration is called “Fryway to the Flava Zone” and parodies “Danger Zone,” the Kenny Loggins hit from the movie Top Gun, which was a huge hit in 1986, when Checkers was founded in Mobile, Alabama.

“I’m a known proponent of flipping the Greats and making them ‘Gravy,'” said Yung Gravy. “Working with Checkers & Rally’s on ‘Fryway to the Flava Zone’ was exactly that. It’s got all the fun, all the flavor, and all the Gravy energy. I hope y’all ready to step into the Flavaverse.”

Checkers & Rally’s oversee a network of nearly 700 restaurants spread out over more than 20 different states, with roughly 60 to 70 percent of those locations owned by franchisees. The Flava Versary campaign will continue to play out across company-owned and franchise restaurants nationwide as well as both brands’ social media accounts in the coming months.

In addition to the creative anniversary marketing campaign, Checkers & Rallys are introducing new menu items to mark four decades of success. The new Flava Max Double cheeseburger and Flava Max Chicken Bites & Fries Box can both be personalized with four different sauces: Frank’s Red Hot, Stingin’ Honey Garlic, Creamy Garlic Parmesan, or Smokin’ Chipotle Mayo. Both items are priced starting at an affordable $3.49.