WellBiz Brands Inc. Announces Ariel Clay as Chief Marketing Officer

“I couldn’t be more thrilled to promote Ariel to Chief Marketing Officer. WellBiz Brands strives to create best-in-class beauty experiences for women, and Ariel will help us bring that vision to life for guests and franchise owners. As an expert in female-focused brands, her customer-centric approach and passion for empowering women will help accelerate the growth of the portfolio,” said WellBiz Brands Chief Executive Officer Jeremy Morgan.

“It’s an exciting time for WellBiz Brands. There’s so much potential for the brands in our platform as we continue to build strategies that cultivate a true connection with the consumer.”

Clay joined WBB as a Director of Marketing in 2017, leading the brand marketing team. When WBB acquired Amazing Lash Studio (ALS), its first major acquisition, Clay was selected to help integrate the brand and its culture into the portfolio. As the brand architect, Ariel revolutionized the company by creating a cohesive experience across digital and social media, traditional advertising and in-location merchandising.

Her vision helped make the brand more inclusive, better representing the diversity of guests and studio teams. More recently, she helped launch the Revenue Strategy team, a group of membership and sales experts who are focused on revenue generators for franchisees. She’s also spearheading an innovative new process to help drive membership and gain market share.

“Now more than ever, brands must do more than just market to a consumer. You must also matter to them, which is why I’m honored to be working with these award-winning brands, industry-leading service providers and passionate franchise owners. I’m excited to lead our path forward as we continue to innovate and evolve our approach to delivering memorable experiences,” said Clay.