TL;DR
IHOP has been taking heat on Twitter after temporarily changing its name to IHOb, with other brands poking fun at the move. Burger King, Denny's, Wendy's, and Checkers & Rally's responded to the announcement on Twitter.
IHOP has been taking some heat on Twitter after temporarily changing its name to IHOb. According to a recent article in CNBC , Burger King changed its Twitter name and logo to Pancake King in response to the announcement.
The burger brand was not the only company to poke fun at IHOP's recent move. Denny's, Wendy's and Checkers & Rallys were brands that also found humor in the situation.
IHOb stands for International House of Burgers. This is a nod towards the brand's plan to add seven hamburgers to its menu.
In this story
This story was originally published in 1851 Franchise on June 12, 2018. Burnaze summarizes and links to the original reporting.
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