TL;DR
Chipotle celebrates Halloween with its Boorito tradition, offering $6 burritos and extended hours at select locations. The tradition is expanding to Europe for the first time, with locations in the U.K. and France participating.
Halloween tradition
"As an annual tradition for our fans, we are always looking for ways to level up our Halloween celebration," said Chris Brandt, Chief Brand Officer. "By extending hours on college campuses and expanding the festivities across two continents for the first time, Boorito will be bigger than ever."
Boorito After Hours: Late-Night Dining for College Towns
Late night hours
In response to Gen Z's late-night cravings, select Chipotle locations in college towns across the U.S. will remain open until the stroke of midnight on Halloween. On October 31, 53 Chipotle restaurants will extend their hours until 11:59 p.m. local time, making it easier for students to enjoy the $6 USD / $7 CAD entrée offer* on Boorito. For a list of participating locations, visit link.
Boorito Goes International: A Halloween First for Europe
International expansion
Chipotle's Boorito tradition started in the U.S. in 2000 and has been celebrated at Chipotle restaurants in Canada since 2009. This year, for the first time ever, Chipotle is bringing Boorito to Europe. Guests in the U.K. and France can visit Chipotle from 3 p.m. to close on October 31 to score a £6 / €7 entrée offer in-restaurant.
A Fork, Burrito, Water Cup, Napkin and To-Go Bag Walk Into Chipotle
Chipotle kicked off the spooky season with its first-ever costume collection in collaboration with Spirit Halloween, North America's largest Halloween retailer. The brand teamed up with Spirit Halloween to create five costumes inspired by popular memes on both brands' social channels. The collection features a Chipotle napkin, fork, water cup, burrito, and to-go bag, available exclusively at SpiritHalloween.com and select Spirit Halloween retail locations while supplies last.
** Chipotle Rewards members can receive one (1) entrée item for US$6 / CA$7 when appearing in costume at a participating U.S. and Canada location and scanning for Rewards at point of sale.
Valid only on October 31, 2024 beginning at 3:00 pm local time through restaurant closing; redemption is subject to availability. Not valid for kids meals, catering orders or on third party ordering platforms. Limit one discounted item per guest.
In-person redemption only; not valid for delivery or pickup orders. Extra cost for guacamole (except for veggie entreés), queso, extra meat or other modifiers. Taxes, gratuities, and any sides are not included and are the responsibility of the guest.
Restrictions may apply to use with other coupons, promotions, or special offers. Additional restrictions may apply; void where prohibited.
*** Guests can receive one (1) main meal item for £6/€7 at a participating location in the U.K. or France.
Valid only on 31 October, 2024 beginning at 3:00 pm local time through restaurant closing; redemption is subject to availability. Not valid for kids meals, catering orders, on third party ordering platforms, or locations in Germany, Kuwait or the UAE. Limit one discounted item per guest.
In-person redemption only; not valid for delivery or pickup orders. Extra cost for guacamole (except for veggie items), extra meat or other modifiers. Taxes, gratuities, and any sides are not included and are the responsibility of the guest.
In this story
This story was originally published in Franchising.com on October 8, 2024. Burnaze summarizes and links to the original reporting.
Read the full story at Franchising.comLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.