
Chipotle appoints Fernando Machado as chief brand officer
Chipotle has named former Restaurant Brands International executive Fernando Machado as its new chief brand officer to lead global marketing and brand strategy.
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Chipotle has named former Restaurant Brands International executive Fernando Machado as its new chief brand officer to lead global marketing and brand strategy.

Chipotle Mexican Grill has appointed former Burger King and Activision Blizzard executive Fernando Machado as its new chief brand officer to lead global marketing strategy.

Over 90% of Gen Z consumers say they would visit a restaurant just for a new sauce, Chipotle CEO Scott Boatwright told investors during the fast-casual chain’s third-quarter earnings call.
Starting Tuesday, December 23, guests in the U.S. and Canada can order from the High Protein Menu in-restaurant and via the Chipotle app.
Chipotle Mexican Grill and BÉIS today announced "The To Go Collection," a new 11-piece capsule collection designed to make transporting Chipotle to any destination effortless and chic.
Chipotle Mexican Grill today announced Unwrap Extra, a series of holiday promotions that will deliver more of what fans love, free Chipotle.
Chipotle Mexican Grill will help fuel Thanksgiving Eve gatherings among friends and family with an in-restaurant "Back Home BOGO" offer on Wednesday, November 26, from 4 p.m.
The military community can enjoy any entrée and get a second entrée for free from 4 p.m.
On October 31, Chipotle Rewards members who visit a Chipotle restaurant in costume from 3 p.m.
NEWPORT BEACH, Calif., Oct. 7, 2025 // PRNewswire // -- Chipotle Mexican Grill today announced the launch of the "Chipotle Challenger Bundle," available now in Riot Games' 2XKO, a new, free-to-play 2v2 fighting video game.
Chipotle Mexican Grill today announced "Chip-or-Treat," a new exclusive offer for Chipotle Rewards members delivering free treats throughout October to celebrate Halloween.
In response to guest passion around its dips and sauces, Chipotle is introducing Red Chimichurri as a limited-time menu item in the U.S.
Whether it is a surprise drop during finals, game days or graduation giveaways, Chipotle U Rewards makes sure hard-working and hungry students get the props and perks they deserve.
NEWPORT BEACH, Calif., March 6, 2025 // PRNewswire // -- Chipotle Mexican Grill today announced Chipotle Honey Chicken will be available across restaurants in North America and Europe for a limited time.

The fast-casual giant is introducing a unique Monday-after-the-game promotion offering free sides to capitalize on the high volume of post-Super Bowl work absences.
Chipotle Mexican Grill has announced a new holiday called "Extra Sunday" as an ode to football fans' desire to have the day after the men's professional American football championship game off from work.
Chipotle brings back three of its best-selling, viral products as part of its holiday collection, featuring items like Cilantro Soap and the "Water" Cup Candle.
Chipotle celebrates Halloween with Boorito, offering $6 burritos and extended hours at select locations.
Chipotle brings back Smoked Brisket in the U.S. and Canada for a limited time.
One of the great modern traditions of Halloween is social media users creating their own unique costume ideas, featuring the iconic Spirit Halloween costume bag.
Chipotle partners with Ohio State University to provide free meals to athletes
NEWPORT BEACH, Calif., Aug. 27, 2024 // PRNewswire // - Chipotle Mexican Grill today announced it is testing Chipotle Honey Chicken at 80 restaurants in Nashville, Tenn.
Chipotle Mexican Grill introduces its 'Team Chipotle' menu, featuring digital menu items exclusively on the Chipotle app and online.
Chipotle Mexican Grill announced today it will recognize the healthcare community by awarding 100,000 healthcare workers with free burrito e-cards.