TL;DR
Chipotle partners with Ohio State University to provide free meals to athletes through its Real Food for Real Athletes platform. The partnership aims to support student-athletes' pursuit of academic and athletic excellence with proper nutrition.
The passion for Chipotle among OSU athletes is fervent. Ohio State is among the top five four-year universities that consume the most Chipotle.
"With so many Buckeyes routinely visiting our High Street restaurant on campus and our strong connection to the Columbus community with a Restaurant Support Center in the Arena District, we wanted to pursue a partnership that would increase access to real food for all student athletes at OSU," said Chris Brandt, Chief Brand Officer at Chipotle. "Typically, only a few star athletes secure NIL deals and brand partnerships, but we wanted to reward all Buckeyes with real ingredients to support their pursuit of academic and athletic excellence."
Chipotle's Real Food for Real Athletes platform focuses on supporting athletes across all levels by providing proper nutrition through real food and fresh ingredients.
"We are thrilled for this continued partnership with Chipotle," said Ohio State's Assistant Athletic Director of NIL, Logan Hittle. "This collaboration highlights our commitment to helping student-athletes thrive both on and off the playing surface while partnering with a brand that shares our passion for excellence and authenticity."
Chipotle's new ad featuring star running back TreVeyon Henderson, cornerback Denzel Burke, and wide receiver Jeremiah Smith is narrated by Buckeye legend Archie Griffin and showcases the football traditions that make the Ohio State Football one of "THE" most storied programs in the country.
In this story
This story was originally published in Franchising.com on August 30, 2024. Burnaze summarizes and links to the original reporting.
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