TL;DR
Chipotle Mexican Grill introduces its 'Team Chipotle' menu, featuring digital menu items exclusively on the Chipotle app and online, with menu items inspired by top athletes in the U.S.
Introducing Team Chipotle 2024 Starting today, fans can eat like top athletes in the U.S. through a series of digital menu items. Chipotle's Real Food for Real Athletes platform focuses on helping athletes across all levels perform their best by providing proper nutrition through real food and fresh ingredients. The new menu items include:
The Anthony Edwards BowlHalf chicken, half steak, brown rice, fresh tomato salsa, roasted chili-corn salsa, and lettuce
The Sophia Smith Burrito Chicken, brown rice, light black beans, light pinto beans, fresh tomato salsa, tomatillo-red chili salsa, roasted chili-corn salsa, sour cream, and cheese
The Taylor Fritz BowlDouble chicken, white rice, sour cream, cheese, and guac
The Sara Hughes BurritoDouble steak, white rice, black beans, cheese, and lettuce<
The Jagger Eaton BurritoChicken, white rice, black beans, tomatillo red-chili salsa, roasted chili-corn salsa, cheese, guac, and lettuce
Behind-the-Scenes with Team Chipotle Chipotle worked with its partner athletes to launch behind-the-scenes training content as part of its "Unwrapped" series. The "Unwrapped" videos profile each athlete superfan and what it takes to compete at the highest level of their respective sports.
"Every one of our Team Chipotle athletes has had a unique journey," said Chris Brandt, Chief Brand Officer at Chipotle. "By highlighting their stories and how Chipotle has been a key component of their training regimens, we hope to inspire and fuel the next generation of great American athletes."
Starting July 25 for a limited time, Chipotle will serve gold foil-wrapped burritos for all in-restaurant and digital orders at participating U.S. locations. The brand last celebrated American athletes with gold foil in the summer of 2021.
In this story
This story was originally published in Franchising.com on July 1, 2024. Burnaze summarizes and links to the original reporting.
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