Epcon Franchising Adds Marketing Specialist

Epcon Franchising has announced the expansion of its corporate marketing team. Jess Badinghaus has joined Epcon Franchising as marketing specialist.

Badinghaus graduated from The Ohio State University with a bachelor’s degree in strategic communications and minors in professional writing and design thinking. Her background includes both agency and start-up experience. She will be focused on content creation to attract new Franchise Builders and assisting with ongoing support for existing builders in the Epcon network.

“We are thrilled to expand our marketing team and our capacity to assist our network of Franchise Builders,” said Rob Krohn, vice president of marketing for Epcon Franchising. “Our expanded team will be able to help Franchise Builders reach more potential buyers in new ways, while also allowing us as a franchisor to market to potential new Franchise Builders more effectively.”

Epcon offers a Franchise Marketing Support Program that educates Franchise Builders on the marketing process with a comprehensive package including sign guidelines, brand development guidelines, a strategic marketing blueprint, budget templates and more. The expansion of the marketing team will allow Epcon to create and update more resources in the marketing package.