TL;DR
Juan Cristerna, a franchisee of Amazing Lash Studio, brings business experience to the beauty concept after discovering the franchise opportunity. Cristerna owns a children's venue and was drawn to Amazing Lash Studio's scalable and in-demand business model.
Juan Cristerna has always demanded the highest quality from his business endeavors. After 20 years dealing in the operations of a variety of Fortune 500 companies, Cristerna wanted a business opportunity that would prove to be scalable, in-demand and beneficial to his community of McAllen, Texas.
“My wife and I are proud business starters,” said Cristerna. “Currently, we own a children’s venue for celebration events—The Big Blast Party Center—which we created completely on our own, designing everything from the concept and logo to the marketing and processing. As we looked to the future, we wanted to capitalize on my wife’s experience in the beauty services segment. We discovered the Amazing Lash Studio® brand and its incredible franchise opportunities.”
The Amazing Lash Studio brand’s strong national presence and recurring revenue model have helped position franchisees for success all while the brand has taken the beauty industry by storm. The brand uses a patented application process to attach lightweight eyelash extensions to each natural lash, giving guests the most natural-looking lash line available on the market.
The Amazing Lash Studio brand was founded in Cristerna’s home state of Texas, where it quickly took off. With 70 of its approximately 230 studios in Texas alone, the brand is one of the top choices for consumers in the state’s eyelash extension segment.
“Based on our personal and professional expectations, the Amazing Lash Studio brand checks all the boxes,” said Cristerna. “Our number one priority is to participate in something that is going to positively impact the community and with a mission statement to create lasting beauty and confidence so guests will look and feel amazing, the brand can offer an affirming, life-changing service to guests on a daily basis.”
During the decision-making process, Cristerna toured an Amazing Lash Studio location in San Antonio, experiencing the entire eyelash extension process firsthand. Cristerna interviewed with the regional developer and had hands-on, face-to-face meetings with the executive team to learn about the brand, the support provided, growth plans and most importantly, what he could expect as an owner of his own Amazing Lash Studio location.
According to Cristerna, the incredible support he’s received from the regional and corporate teams since opening a year ago has shown him the value of a franchise model. The Amazing Lash Studio brand has become a leader in the beauty industry, appealing to seasoned franchise owners and novice franchise owners alike due to its flexible management model and franchise support.
“From an operational point of view, the expertise that the Amazing Lash Studio brand provides is new to me,” said Cristerna. “As a private, first-time business owner, you are constantly learning by making mistakes, but the Amazing Lash Studio brand provides effective training, business intelligence and support systems.
Cristerna and his wife are constantly looking to take on new and exciting challenges. “I am a firm believer that no matter how experienced you are, there is always something new to learn,” Cristerna said. “Even with our extensive business background, this past year with the Amazing Lash Studio brand has taught us so much.”
The Cristernas’ hometown of McAllen, Texas has also proven to be an ideal location for their Amazing Lash Studio location, providing a deep consumer pool of guests eager for a neighborhood eyelash extension concept.
“The McAllen community has been so supportive,” said Cristerna. “We make sure to be involved in children’s charity events and job fairs, often collaborating with our local high schools’ esthetician programs. We can’t wait to continue to make connections.”
Cristerna is currently planning on opening a second Amazing Lash Studio location in Brownsville, Texas.
“My definition of success is not only about becoming a better individual, but also about building a stronger team,” said Cristerna. “There is nothing more rewarding than seeing those around you grow personally and professionally.”
*Amazing Lash Franchise, LLC. 9780 S. Meridian Blvd, Suite 400 Englewood, CO 80112 This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise.
It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction.
An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. Each Amazing Lash Studio® is independently owned and operated.
In this story
This story was originally published in 1851 Franchise on September 24, 2019. Burnaze summarizes and links to the original reporting.
Read the full story at 1851 FranchiseLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.
