The Amazing Lash Studio Brand Is Raising Eyebrows by Providing Additional Revenue Streams To Franchisees With Launch of New Brow Products and Services

Amazing Lash Studio® Brand already owns the proprietary eyelash extension and lash lift space, and with the pandemic making mouth and nose coverings the must-have accessory of 2020, the brand is setting its sights a little higher by breaking into the brow market.

The brand, which has been around since 2010 is managed by WellBiz Brands Inc., is launching new brow products and services. As COVID-fatigued Americans look for new ways to spice up their routines, the brand is launching its Amazing Brow service, a new line of products and services that beautify the eyebrow.

Amazing Lash franchisees can now cash in on additional revenue streams from the Amazing Brow services, the new brow in-studio services, and Raise Some Brows, the new products offering. These new products include a tinted brow gel, an eyebrow pomade, a precise brow pencil, a tattoo brow pen, brow highlighter and concealer and eyebrow powder.

Brow products and services

In-studio brow services include waxing, tinting, shaping and lamination, which smooths and lifts hairs for the appearance of fuller and thicker brows. The brand will help train studio stylists to care for all different hair and skin types so that every guest leaves looking and feeling their best.

Along with the in-studio services, Amazing Lash locations will sell the new comprehensive line of eyebrow products to further engage guests and tap into additional revenue streams. Not only are these new products and services suited to a growing market; the branding of the products will keep the Amazing Lash Studio brand in focus for guests across the country.

“The brand has been researching and developing its brow products and services for a long time, and we’re thrilled that franchisees now have the ability to roll them out at their studios,” said Lauren Wanamaker, senior director of development of WellBiz Brands Inc.. “The guests and studio stylists have been demanding brow services, and now our franchisees can boost sales while helping guests look and feel their best.”

Franchisee benefits

For Amazing Lash Studio franchisees, the opportunity couldn’t have come at a better time. The brand’s extensive COVID preparations have helped franchisees keep most of their locations open and operating during the pandemic just as consumers are stepping up their brow and eyelash game.

"There has been a lot of traction for our services because everyone is wearing a mask,” Amazing Lash franchisee Cheryl Fordham said. “I used to joke, ‘Thank God I didn't get into the lip injection business!’ I feel really good that we're in the eye beauty business.”

And Fordham isn’t alone in noticing the “beauty above the mask” trend. Ask Vogue®, Elle™, Fortune® or even The Boston Globe® — the big brow trend is continuing to gain popularity.

“In a way, the impact of COVID-19 has helped us because we help guests look and feel amazing during an otherwise challenging time. People are starting to realize that the eyes are the most important part of your face," said Fordham.

The Amazing Lash Studio brand has been built around helping people to look and feel great and be confident. Now, Amazing Lash’s franchisees can feel confident that the brand is keeping its ear to the ground on upcoming trends and setting up each location for success with the additional revenue streams provided by the Amazing Brow services and Raise Some Brows product line.

*Amazing Lash Franchise, LLC. (“ALF”) 9780 S. Meridian Blvd, Suite 400 Englewood, CO 80112 This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise.

It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction.

An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA.

SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. Each Amazing Lash Studio® location is independently owned and operated. Amazing Lash Studio® is a registered trademark of ALF.